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Contrarian investors will have some acquaintance with the concept of the "shoeshine
boy" effect. This is the theory that a buy or sell is signaled for an asset
class based on extreme sentiment for or against it in the media or society
in general.
The term is taken from an alleged story of how John F. Kennedy's father sold
his stocks prior to the 1929 crash because his shoeshine boy was giving him
stock tips over his shoes. Kennedy correctly deduced that this was a sign of
an extremely overbought market and took it as a sell signal.
On the flip side of the coin, there is also the famous "Death of Equities" cover
from Business Week published in August 13th 1979. The analysis that high inflation
was a dampener to stock growth may have been correct but inflation was not
far off in peaking and stocks were about to begin their great 21 year bull
market.

A graph of the S&P500 for that time period shows a line where the famous
cover was published and we see how this turned out to be a good buy signal
for equities as it plainly exemplified the extreme bearish sentiment that the
public had for stocks at that time.

Which brings us to the front page of the London Times that greeted my eyes
on the 14th March. Gold hits $1000 and finally makes it to the front page of
the major media. Is this gold's equivalent of the "Death of Equities" cover?

A week or so after that cover appeared, I had my own "shoeshine boy" experience
as a friend approached me and asked the question "Should I be buying gold and
silver?" I asked why and he cited the fear of bank failures. Before this point,
he had never expressed an interest in the subject at all to me.
Perhaps you have had similar experiences but one wonders if such personal
and media events are signaling a major top in the gold market. As it turns
out, gold hit a high of some note the next trading day on the 17th March and
has laboured ever since. Can our Times "shoeshine boy" headline be that accurate?
In other words "gold soars" but it actually will not as we take a contrarian
hint from its front page. Obviously only time will tell as we watch how this
current correction pans out. If gold, silver and commodities in general have
reached a multi year top (for which there is mounting evidence) then this Times
cover can take its place in the Pantheon of contrarian investment signals.
Further analysis of silver can be had by going to our silver blog at http://silveranalyst.blogspot.com where
readers can obtain a free issue of The Silver Analyst and learn about subscription
details. Comments and questions are also invited via email to silveranalysis@yahoo.co.uk.
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