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It's been a tough few weeks for gold investors. In mid-July this Ancient Metal
of Kings closed near $976, within spitting distance of its all-time nominal
high of $1005 achieved in mid-March 2008. But since then it has sold off relentlessly,
down 10.4% ($101) at worst. Several days of this ugly span were marred by sharp
selloffs too, including this past Tuesday's 2.2% plunge on the Fed's machinations.
If you are playing gold on the long side, it is tempting to get discouraged.
After all, this week CNBC was emphatically claiming that the global commodities
bulls had ended. Never mind that CNBC has prematurely declared these
bulls over about a dozen times in the past few years, the misery of the moment
is hard to transcend. Gold certainly wouldn't fare well if the commodities-hating
financial media is right.
Thankfully they are not. Global supply deficits in commodities that took decades
of infrastructure neglect to create can't be magically fixed overnight. It
will take decades to find mineral deposits, get permits, sink the mines,
and bring these scarce natural resources to market to satiate soaring world
demand. Gold is no exception, as it is often considered one of the most challenging
and difficult metals to mine.
Provocatively gold's weakness of late was expected by students of the
markets. It was nothing unusual at all. Gold has strong seasonal tendencies
in its price behavior and the summers are its weakest time of the year statistically.
Just a couple weeks ago I wrote an essay on the PM
Summer Doldrums that delved into this period of time specifically. Gold
seldom does anything but grind sideways during the summer months.
Many traders are surprised when they learn seasonality affects gold. It makes
sense for the soft commodities like wheat where planting and harvest, hence
relative scarcity and abundance, are slaved to the Earth's celestial mechanics
that drive our calendar seasons. In their case, most new supplies come to market
during a relatively tight calendar-defined window at harvest. This affects
prices, of course.
But seasonality can even affect commodities that are produced fairly uniformly
year round. In these cases it is not supply that fluctuates seasonally, but
demand. If demand tends to cluster around certain parts of the calendar
year, definite price impacts will be observed. For example snow shovels can
be manufactured anytime, but demand (and price if hardware stores are good
capitalists) only spikes after major blizzards.
In gold's case, its seasonality is governed exclusively by investment demand.
This is always the biggest wildcard affecting the gold price. There are times
of the year when investors rush to buy gold in various parts of the world,
and times of the year when investors nearly forget about gold. These episodes
of varying gold-demand intensity drive major price fluctuations that hit at
specific times of the calendar year.
Before we dig into this gold seasonality, an important caveat is in order.
Seasonal influences are real and tradable, but they are often just a secondary driver.
Technical extremes that spawn sentiment extremes (excessive greed or fear)
can easily override seasonals. I think of seasonals like prevailing winds.
While you don't need a tailwind to drive your car down the highway, it is certainly
nice to have.
In order to chart gold's seasonal trends within this secular bull, I individually
indexed every year between 2000 and 2008. The first close in January was assigned
a value of 100, and then the rest of the year's closes were indexed off of
that. Indexing makes every year perfectly comparable in percentage terms regardless
of gold's rising general price levels endemic to this bull.
Next I averaged each individual-year index to arrive at the blue gold seasonals
line below. It reveals what the gold price has tended to do at any point in
the calendar year since 2000. Specific days are rendered with large dots in
order to clearly show where the actual data is relative to the lines that connect
these datapoints. I also included standard-deviation bands to show how dispersed
the underlying data was.
Averaging 10 and 90 or 48 and 52 both yield 50. But as a speculator the second
tighter data set makes me much more comfortable about the odds a tendency will
repeat itself. So the tighter the yellow standard-deviation bands, the tighter
the underlying pre-average data. Narrower bands around any seasonal time mean
that particular seasonal tendency is less likely to be the product of anomalous
extremes and more likely to repeat itself.

The first conclusion your eyes reap from this chart is probably gold's tendency
to rise on balance. Throughout the calendar year, it is generally climbing.
This is logical since these seasonal tendencies only apply to the years since
2000 where gold has been in a strong secular bull. While bulls do flow and
ebb, advancing then correcting, over time they inevitably lead to higher price
levels.
Seasonally gold has carved a definite uptrend channel for the first 2/3rds
of the calendar year. It is really well-defined too, with four solid intercepts
at support and three at resistance. Like any conventional technical uptrend,
traders can game this tendency. The seasonal tailwinds are more likely to blow
gold higher when it is near support and lower when it is near resistance.
Regardless of what primary trading indicators you use, it is still wise to
consider prevailing seasonals before you launch new trades. Ideally your primary
and secondary indicators all line up, which gives you better odds for success
in your trades. And if your primaries don't agree with seasonals, the primaries
will probably still prove right yet the resulting move isn't likely to be as
intense since it has to buck seasonal headwinds.
Within this seasonal uptrend, the biggest rally to exploit runs from
mid-March to late May. Averaged across all the years since 2000, gold tends
to run higher over this short span. Unfortunately this seasonal tendency failed
in 2008, as you certainly remember if you were long gold then. Between mid-March
and late May gold fell about 12% this year. Yet even with this bad 2008 averaged
in above, gold's seasonal tendency is still to run higher over this particular
span.
The events of spring 2008 are a great cautionary tale on reading too much
into seasonality. Excessive greed or fear, regardless of their cause, can overwhelm
seasonal tendencies. So once again make sure you use seasonals only as a secondary
trading indicator. While they do help define the probabilities of a price moving
in a certain direction, the probability scale still leaves plenty of room for
variation.
After the usual spring gold rally, summer is this metal's weakest time of
the year by far. Note above how gold merely tends to grind sideways on balance
in June, July, and August. I just wrote an
essay on this tendency alone if you want to dig deeper. The best way to
weather gold's summer doldrums is to not expect too much from the metal and
realize it is likely to simply trade sideways in a range-bound fashion.
But boy, if you can weather the summer doldrums without psychological damage,
your prize is autumn. Autumn is the strongest time of the year for gold seasonally
by far. From early August (like right now!) to early February, on average gold
has rallied 14.0% in its bull to date. This is a big move, the part
of the year in which most of gold's bull-market gains have been achieved. Be
long gold between August and February!
This massive autumn rally starts accelerating in late August and gold blows
above its seasonal resistance by mid-September or so on average. While going
long in August is optimal, there is a brief pullback in early October that
offers procrastinators one last chance to get long. And after that gold just
powers higher without material respite into early February. Gold's seasonal
strength over this period is awesome.
But why? What makes August to February so special? Since new gold brought
to market is relatively constant throughout the year, it has to be a demand
phenomenon that drives this big autumn rally. Investment demand for gold has
to be much more intense between August and February than it is for the rest
of the year. And this is indeed the case as a variety of cultural factors drive
a surge in gold buying.
Starting in late August or early September, Asian crops are harvested. The
vast majority of Asia (all of continental Asia) sits in the northern hemisphere,
so it enjoys the same sidereal seasons as we do in the States. Thus Asian farmers
harvest their crops at the same time of the year we do. But unlike American
farmers, Asians tend to plow some of the surplus fruits of their labors into
physical gold bullion.
Gold is the ultimate form of saving. It has outlived every failed government
and fiat currency regime in history and still retains its intrinsic value to
this day. It will outlive every government and currency on the planet today
too. So if you want to protect your surplus labor, save it to build wealth,
gold is the best option. And this is especially true in countries with lower
political stability than we enjoy, which is virtually all of Asia.
The demand spike in gold in late August and September that drives sharply
higher prices most years is a result of this harvest buying. Crops are sold
for cash, and some portion of this cash not directly needed for ongoing expenses
is converted into physical-gold savings. It is too bad Americans are not smart
enough to do this, both to save (consume less than we earn) and to store wealth outside
of the ailing US dollar in gold.
The wise and prudent Asians, having lived through countless failed governments
and currencies over millennia, have a deep cultural affinity for gold. This
continues after harvest into the famous Indian wedding season. This fascinating
cultural phenomenon tends to peak between early October and late November,
and is directly responsible for those months' strong gold rallies.
In India, weddings are a huge deal. Most marriages are arranged, and
couples are typically married off during autumn festivals like Diwali. It is
believed that being married in festival season provides good luck, longevity,
happiness, and success for a marriage. The families of Indian brides give them
wedding gold in the form of intricate 22-karat jewelry. Not only is it beautiful
adornment for the bride, but gold's intrinsic value helps secure her financial
future and her financial independence within her husband's family.
India is the world's largest consumer of gold. Most of it is in the form of
jewelry, but Indians don't separate gold jewelry and gold investment like we
do in the West. They are one and the same. Brides' dowries may not sound like
much, but collectively they are the biggest seasonal driver of gold investment
demand on the planet. Something like 40% of India's entire annual gold demand
occurs during the short autumn wedding season!
Sometimes Westerners marvel at this, yet we aren't all that different. As
the tail end of Indian wedding season arrives, gold demand surges in the West
for Christmas buying. A big portion, if not the majority, of discretionary
spending in the West occurs between Thanksgiving and Christmas. Some of these
holiday dollars flow into gold jewelry as gifts for wives, girlfriends, daughters,
and mothers. So Western gold jewelry demand is also concentrated seasonally
into a narrow period of time, essentially December.
After Asian harvest, Indian wedding season, and Western holiday buying run
their courses, you'd think that gold investment demand would wane dramatically.
But this isn't the case. One more event spikes global investment demand, Chinese
New Year. The Chinese calendar is heavily influenced by lunar cycles, so its
new year tends to occur between late January and mid-February on our Western
calendar.
Gold is woven throughout the Chinese New Year mythos. For example, one of
the popular icons for the celebrations is yuanbao. This symbolizes money
and wealth and is shaped in the form of ingots that were the standard medium
of exchange in ancient China. Gold trinkets are used to decorate homes for
festivities and are also given as gifts. This drives strong Chinese gold demand.
I also suspect the Chinese, late in their year (January for us), tend to invest
some of their surplus capital in gold. In the West we make many investment
decisions late in our own year too, as that is when we finally know how much
we made, how much we owe in taxes, and how much surplus capital we can save
and invest. Chinese New Year celebrations and Chinese year-end gold buying
keep gold buoyant into early February.
So as you can see, gold's strong seasonal rally between August and February
is quite logical. Over this span various cultural practices combine to create
one long investment-demand-driven surge for the yellow metal. Within these
months at various times, all of gold's major consumers have a big cultural
reason to buy. And much of this demand isn't economically sensitive. If you
are an Indian father marrying off a beloved daughter, I bet you really don't
care whether business was good that year or not. You will buy her gold.
Traders would do well to be long gold, and anything PM-related, for this August-to-February
period. Almost all of gold's bull-market gains have been made within this investment-demand-intensive
window. The optimal timing to get long is psychologically challenging though.
Investors and speculators need to be aggressively adding gold positions in
August at the dismal demoralizing lows of the summer doldrums. They have to
force themselves to buy when they least want to, to be true contrarians.
This next chart looks at gold bull seasonals in a different way, indexed monthly.
While slicing the gold price up in calendar months is somewhat arbitrary (trends
seldom begin or end on the 1st or 31st), it is still interesting. This approach
shows which calendar months tend to be the strongest for gold. Not surprisingly,
all of the best occur within the big-autumn-rally span of time.

In order to be strong, gold has to approach a 2% gain in a given calendar
month on average over the years since 2000. And I define weak months as a 1%
loss on average. This asymmetry exists because we are in a secular bull where
prices are generally rising. The same five optimal seasonal times to go long
gold rendered in the first chart are replicated here for comparability. Early
August is the best of them all.
This is because gold's biggest calendar month of the year on average in this
bull has been September. Gold tends to rise by 3.5% that month. This might
not seem impressive, but it really is for gold. If 150,000 tonnes of gold have
been mined in world history, then the global above-ground gold is worth something
like $4.3 trillion at $900 per ounce. So even a 1% move in gold represents
several tens of billions in wealth creation or destruction. And of course these
seasonal numbers are averages, which moderate the underlying results.
After gold's best month in September, it tends to consolidate into early October
in the couple-week lull between the Asian harvest and the Indian wedding season.
But then in late October it starts surging and this continues into November.
At a 2.5% monthly gain on average, it is gold's second-best month of the year
seasonally. Number three follows right after that, with December's 2.2% average
gain. And then January comes in fourth at 1.9%.
So of the six months between early August and early February, gold's massive
seasonal autumn rally, fully four are gold's biggest months of the calendar
year. You absolutely want to be long gold, and indeed the entire PM-complex
since everything PM-related ultimately follows gold's lead, in September, November,
December, and January. Seasonal-demand-driven price increases are very compelling
then.
Obviously this is really exciting today since we are now on the verge of gold's
biggest seasonal rally of the year. But remember that seasonals are a tailwind,
a secondary indicator. So if gold was overbought today and greed abounded,
the bullish seasonals could easily be overridden. But thankfully it is not,
indeed just the opposite has occurred. Gold is deeply oversold today and sentiment
is horrendous. Excessive levels of both fear and frustration have conspired
to create an explosively-bullish sentiment mixture.
I've been discussing these bullish gold, silver, and PM-stock technicals lately
in our acclaimed monthly and weekly subscription
newsletters. With primary and secondary indicators all lining up and calling
for a major gold upleg in the coming months, we've also started adding new
PM trading positions. This week's excessive selling has created a very-high-potential
buying opportunity that we are
exploiting. If you want to see exactly how we ride this thing, and have
the chance to mirror our trades, please
subscribe today!
The bottom line is gold does have strong seasonal tendencies. Even
though gold isn't grown like wheat, the passage of the calendar influences
gold investment demand across the globe which directly impacts the gold price.
Gold is deeply woven into cultures around the world and their various customs
create lumpy gold investment demand. It is clustered at specific times instead
of spread out evenly across the year.
Naturally investors and speculators should exploit these seasonal tendencies.
The best time seasonally to go long gold and other PM-related trades is
right now. From August to February gold's biggest seasonal rally of the
year erupts. During this timespan, which includes gold's four best calendar
months, the lion's share of its entire bull-market gains have been made. I
fully expect the rest of 2008 to unfold according to this precedent.
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