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by Doug Wakefield with Ben Hill
"When it comes to planning for the future, most people think of retirement.
Retirement planning is important because it allows you to do the things that
you were unable to do while working -- travel, start a business, go back to
school, be closer to family, or simply relax. Because retirement is such an
important phase in your life, careful planning is a must."
- Planning
for the Future: Making the Most of Your Retirement
Most people who've been in the financial planning industry over the last three
decades have made statements like the one above to their clients. If you have
worked with, or are currently working with, an individual who has prepared
a financial plan for you or your family, then your expectations are likely
closely aligned with such lines of thinking. By wise planning, your money should
be able to produce the lifestyle that you desire - within reason of course.
But, somewhere along the way someone forgot to tell planners and investors, "By
the way, you're the first generation to try this experiment." Don't get me
wrong; planning for one's future is a prudent course of action. But, perhaps
our thoughts surrounding retirement are a bit off.
In the 1980s and '90s I thought this was the way to develop a successful advisory
business. Learn about your clients' time horizons, goals, and risk tolerances,
and then develop an "investment plan," or, in more sophisticated terms, "an
asset allocation model." Even today, as they seek to advise their clients on
where to place investment funds, the vast majority of the more than 58,000
CFP designees follow this mode of operation. But, could there be a problem
with this model? You be the judge.
"The Client Comes First"
"Their firms are big and small. They represent clients from millionaires
to middle class. And they all have their differences. But when it comes to
best practices, these award-winning independent RIA wealth advisers agree
on one thing: The client must come first." Top
Advisors Agree: The Client Comes First, July15, '08
Now, based on your experience, do you see any problems that could come from
placing "the client first" as you build a client's investment plan? If we are
willing to admit our own human frailties and tendencies, to me, the answer
should be fairly obvious.
As they focus on the investor's idealistic financial world, the process looks
so clean and predictable. Though it "could get rough at times along the way," the
models and tools give them the "assurance" that the journey to attain their
goals is always predictable in the long run. Thus, investors are led to believe
that they are in much more control of their financial futures than they really
are. And, if their statements show increasing values, our human tendency is
to believe that we have found an investment strategy as scientifically sound
as Newton's laws of motion.
The more financial planners meet to share stories of their business successes
obtained in such ways, and the more investors - who follow similar advise -
see their investment values increase, the less interested the crowd becomes
in any evaluation of data. And when success is only measured in this way, risk
controls inevitably suffer. When a manager is not "performing," they are fired,
or the investor threatens the advisor, who is expected to suggest a more "worthy" manager
or lose the business. If the losses continue, the client's irritation grows
and the advisor loses the account, usually without a discussion of why the
losses occurred.
In essence, both advisor and investor are in a system that is bound to fail.
Though both parties agreed to a course of action, when clients incur losses,
at some point, they reach a pain threshold, and the model to achieve the clients'
goals is now perceived as broken. While most advisors blame the client for
his inability to stay the course, most clients blame the advisor for not monitoring
the managers more closely. As we can easily see, the process is flawed.
We must understand that we are not logical beings. We are not apt to ask about
our portfolio's standard deviation or the price to earnings ratios of various
sectors we are invested in. Money affects us at the deepest roots of our human
existence. We relate to this thing called money by what we believe money will
provide for us, both now and in the future.
As one of our subscribers, an institutional manager, told me, "To the wealthy,
money ultimately means two things: power and sex." And, anyone who's read a
major magazine or watched a movie in the last 20 years must concede that these
are often presented among the benefits of attaining wealth. But most of the
people I have served on the retail side of the business are not at the upper
echelons of the investment world. When they assess the value of money in their
lives, security and comfort are the two words I most often hear.
And herein lies the problem. If taking care of the client's monetary needs
- a highly subjective term - means the advisor must constantly work to give
the client the immediate gratification of opening quarterly statements and
seeing the numbers rise, then millions of investors and advisors are beginning
to experience some strains in their relationships.
If the Dow and NASDAQ move back to 2002 lows, or lower, questions will begin
to surface that traditional models were never set up to address. Newton's third
law of motion tells us, "For ever action, there is an equal and opposite reaction." As
advisors' and investors' comfort and security becomes threatened, they often
choose to ignore terms like "credit crisis" and "worst since the 1930s." They
dismiss negative real-world events, and the naysayers who bring them to their
attention, until the capital destruction becomes too painful to bear.
You see, the truth is that most "retirement planning" has been built on asset
models that have never been tested by the real world events we all face today.
They are accepted today - not because investors and advisors have asked the
hard questions - but because they have yet to fail. Investors and advisors
have failed to ask "what science, history, and crowd psychology could show
us." In other words, as many grew older and journeyed toward the world they
wanted to live in, they chose not to study whether investing could be much
more dangerous than they were led to believe. If it was, they did not want
to know.
Money Flows According to Emotions
"Your mind thinks thoughts and the pictures are broadcast back as your life
experience. You not only create your life with your thoughts, but your thoughts
add powerfully to the creation of the world. If you thought that you were
insignificant and had no power in this world, think again. You mind is actually
shaping the world around you." The Secret, Rhonda Byrne, now in its
82nd week in the
top two "Hardcover Advice" of the NY Times Best Sellers.
Over the years we have watched individuals from all walks of life prevail
in spite of terrible circumstances and overcome great odds. The stories that
inspired me the most, when I had cancer at the age of 24 and when my son beat
leukemia ten years ago, were often of individuals living in third world countries,
enduring great pain under totalitarian regimes.
But, the courage to overcome requires the courage to face reality. As helpful
as it might be, does focusing one's "mind [on] shaping the world around" him
or her make unwanted real-world events go away? If people refuse to read emotionally
negative articles like, "Unemployment
at 4-year high" or "May
home prices fell at steepest rate ever," will these events affect them
any less?
Consider the millions of investors who are currently sticking to their "long
term goals" because doing so worked consistently over the last twenty years,
with the exception of 2000 to 2002.

But, how much conviction would American investors and advisors have in their
asset allocation models if the U.S. stock market resembled that of Japan?

History, Science and Crowd Psychology
How confident should we be that our optimism and tenacity will result in a
comfortable and secure retirement? The financial planning profession, as represented
by the College for Financial Planning, only came into existence
in 1972, which is to say, the vast majority of investors and advisors have
built their investment capital during the largest bull market in US history.
So, the majority of today's investors and advisors only experience with a bear
market was that which occurred from 2000 to 2002, which was "solved" by the
lowest interest rates and the largest amount of credit (debt) ever in U.S.
history, which created no incentive to change one's business model from that
of the bull market boom.
As we consider how we might grapple with an eighteen year bear market, which
has happened twice in the 20th century in the U.S., recall that investors who've
kept their money in S&P 500 index funds since the spring of 2000 has less
value now than they did then. In fact, as of Monday, August 18, 2008, the S&P500
is 18 percent lower than it was on March 24, 2000. If these are real losses,
then why do so many advisors recommend that their investors "stay the course?"

The answer is quite simple. Collectively, the natural tendency of retail investors
and advisors and much of the institutional world, is to keep things simple
and to avoid change, especially if that change indicates that we may be less
in control of our future than we had previously thought.
In our December 2006
newsletter, I interviewed Dr.
Janice Dorn, who has coached hundreds of professional traders over the
last 15 years. Dr. Dorn has a PhD in brain anatomy and did her postdoctoral
work in neurophysiology at the New York Medical College. She reminds us:
"Based on the work of Carl Jung, change is perceived as death. In other
words we don't want to imagine that anything is going to be different. Our
lives are laid out in a linear fashion. 'I do this and then I do that.' If
a certain amount of change must be dispersed in the daily lives of our society,
we will do everything possible to avoid that change, or deny it. This is
because it is incredibly difficult to shift paradigms - the way in which
we perceive the world."
As the greatest credit boom in history comes unraveled and begins to tear
apart investors' financial capital, and as the plans advisors developed for
their investors continue to meet the headwinds of real financial problems,
the public will slowly start to realize that investing is much more difficult
than simply "remixing your allocation once a year" or following the couch potato
theory of holding on until you make money.
For some, the 1930s are nothing more than old black and white movies. Most
avoid reading about that period of history because it's "too negative." But,
as we continue to see more comparisons to the 30s as 2008 unfolds, our society's
lack of understanding of that period likely means that we have placed ourselves
at a disadvantage by vastly underestimating...risk.
Consider H.G. Wells' view of that period from his 1933 work, The
Shape of Things to Come. As we consider how the world looked to him,
remember these words were written just one year after the world had experienced
the most extreme bear market in modern history, in which the Dow, from 1929
to 1932, declined more than 85 percent.
Though the real Secretariat
of the League of Nations from 1920 through 1933 was Eric Drummond of
the United Kingdom, here Wells recounts a conversation with the fictitious
Secretariat for the League
of Nations, Dr. Philip Raven - prior to the fall of 1929:
"We fell talking about the speculative boom that was then at its height
in America. He said it was essentially an inflation of credit by bulling
securities. While it lasted there would be a kind of prosperity, but there
was nothing behind it but faith. At any time someone might start a selling
that would collapse the whole thing." [page14]
Here, Wells addresses other driving forces that were unfolding at the top
of the boom:
"Currencies rose and towered above others and broke like Atlantic waves,
and people found the good money in their banks changed to useless paper in
a period of a few months. It became more and more difficult to carry on foreign
trade because of the increasing uncertainty of payment. Trade and industry
sickened and lost heart more and more in this disastrous uncertainty; it
was like being in an earthquake, when it seems equally unsafe to stand still
or run away; and the multitudes of unemployed increased continually. The
economically combatant nations entrenched themselves behind tariffs, played
each other tricks with loans, repudiations, sudden inflations and deflations,
and no power in the world seemed able to bring them into any concerted action
to arrest and stop their common dégringolade [quick deterioration
or breakdown]." [pg 115]
And so, by 1933, for Wells and hundreds of millions around the globe, the
world looked very different than 1929, and the things that some foresaw, finally
arrived.
"The year 1933 closed in a phase of dismayed apprehension. It was like that
chilly stillness, that wordless interval of suspense, that comes at times
before the breaking of a storm. The wheels of economic life were turning
only reluctantly and uncertainly; the millions of unemployed accumulated
and became more and more plainly a challenge and a menace...There had been
a considerable if inadequate building boom after the Peace of Versailles,
but after 1930 new construction fell off more and more." [pg 116]
If we were all-powerful, we could throw the history lessons of the 1930s in
the trash and use our minds to shape the world we want; but as I read the history
of 1914 through 1940, I see parallels to our lives today. And while we'd all
agree that our world is far more complex and technologically advanced than
theirs, we must ask ourselves, "Have human beings really changed all that much?"
If not, investors would be well advised to ask tough questions of their advisors.
If your questions are dismissed without a specific explanation of how your
portfolio would be impacted by a several thousand point drop in the Dow over
the next several months, you might want to seriously consider moving your funds.
If you are an advisor, and you hope to retain your business, since none of
us have ever gone through the exact set of circumstances we are facing now,
be willing to be blunt with your clients and discuss the challenges we all
face today.
Over the last few years, I've had a chance to talk with and work with investors
and advisors willing to ask the tough questions. They are seeking managers
who know how to trade markets and who have the tools to grow their money in
declining markets. Though they vary in a hundred ways, they have one thing
in common: they spend countless hours reading, thinking it better to deal with
the disease than to allow the fear of facing it to cause us unnecessary pain
through ignorance.
They start their due diligence processes by critically examining their businesses
and investments, evaluating how they would hold up under the extreme changes
of a historic bear market. Though they realize they cannot control the world
in which they live, they try to make well-informed, calculated decisions as
the world changes. Realizing that we are often our worst enemies, they are
always willing to challenge their own thinking. Though they may want to believe
that they can get to a point where investing is easy, they realize that, regardless
of how it appears in the manic portion of the credit cycle, history shows that
investing is never easy.
While Wells advocated the establishment of a socialistic world government
as the solution to that period, as real world events continue to unfold, we
will likely have to determine whether we think such ideas will prove to be
sound monetary and political foundations. Wells notes:
"There is a strong opposition on the part of great interests in America
to the President [Franklin D. Roosevelt], who has made himself the spear-head
of the collectivising drive; they want to put the brake now on his progressive
socialisation of the nation, and quite possibly, at the cost of increasing
social friction, they may slow down the drift to socialism very considerably.
But it is unbelievable that they dare provoke the social convulsion that
would ensue upon a deliberate reversal of the engines or upon any attempt
to return to the glorious days of big business, wild speculation and mounting
unemployment before 1927. They will merely slow down the drive. For in the
world now all roads lead to socialism or social dissolution." The New World
Order, 1940, HS Wells, pg 53
Now, those who've been reading my commentary know that I do not support Wells'
proposal. It may be that there is no better way to consider how financial market
moves impact crowd psychology, than to consider the ideas espoused at a time
of rising uncertainty. HG Wells was a contemporary of Ludwig Von Mises, who
points out the dangers of socialistic systems.
"It is customary nowadays to speak of 'social engineering.' Like planning,
this term is a synonym for dictatorship and totalitarian tyranny. The idea
is to treat human beings in the same way in which the engineer treats the
stuff out of which he builds his bridges, roads, and machines. The social
engineer's will is to be substituted for the will of the various people he
plans to use for the construction of his utopia. Mankind is to be divided
into two classes: the almighty dictator, on the one hand, and the underlings
who are to be reduced to the status of mere pawns in his plans and cogs in
his machinery, on the other. If this were feasible, then of course the social
engineer would not have to bother about understanding other people's actions.
He would be free to deal with them as technology deals with lumber and iron.
In the real world acting man is faced with the fact that there are fellow
men acting on their own behalf as he himself acts. The necessity to adjust
his actions to other people's actions makes hum a speculator for whom success
and failure depend on his greater or lesser ability to understand the future.
Every investment is a form of speculation. There is in the course of human
events no stability and consequently no safety."[Human Action: The Scholar's
Edition (1998), English version, 1948, Ludwig Von Mises, pg 113]
In today's world, it is common to place individuals in one of two camps. On
the one hand, we see ourselves as "bottom line thinkers," who, for various
reasons, cannot understand the big picture, while on the other hand, those
who delve into philosophical ideas that impact the whole society, are seen
as in absent minded professors who can't get his head out of the clouds. But,
if we defer our God given ability to use our own minds to the "wisdom of the
experts" or "social engineers," should we expect our personal plans to remain
unaltered? In my fifty years of life, I cannot think of a more profound and
practical time than today for the average person to engage in such discussions.
Course of Action
- If you still believe your retirement plans will not be impacted by the
world in which you live, wake up and smell the gunpowder from the financial
explosions going off around you.

- If you are an advisor who is still using the same tools that built your
practice during the roaring credit explosion, you stand a high likelihood
of watching your practice evaporate as the credit crisis continues.
- If you think there is no way for the little person to grow their money,
read our April article, Staying
Alive. There are opportunities to grow your money, but you must be willing
to think outside the traditional boxes that have become sacrosanct during
the greatest bull market in history.
- If you think that big daddy government will always have unlimited
amounts of paper dollars to make sure your retirement plans are met,
consider the chart below, and ask yourself, "If this goes on for another
20 or 30 years, how much will my standard of living change?"

I also encourage you to view the documentary film, I.O.U.S.A.
- If you are open to asking questions and
have come to grips with the fact that the financial markets do not provide
equal opportunities for all, you have placed the odds of winning more in
your favor - even amidst what will likely be one of the most difficult environments
of our day.
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