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Whether inflation or deflation strikes, a growing number of people are
fast buying gold for defence...
IT'S COMMON KNOWLEDGE that gold bullion proved the most reliable wealth-store
during the vicious inflation of the late 1970s. Yet almost un-noticed, gold
has once again been the best-performing asset bar none this decade, too.
Gold has dominated the 21st century so far, in fact - something which will
look plain to future investors, although only a handful appreciate it today.
Whether gold can now extend or repeat this performance, of course, is less
clear. But "People rightly buy
gold when they fear inflation ahead," as William Rees-Mogg, a keen historian
of gold, puts it. And just as during the Great Depression of the 1930s, many
people now fear inflation, sparked by the very threat of deflation driving
government interventions and central-bank money creation.
That's why global demand for gold jumped throughout 2008, rising 26% on the
GFMS consultancy's data, just as the US, British and Swiss central banks moved
to begin quantitative easing - a.k.a. printing money.

Gold Prices had
already trebled and more against the world's major currencies, gaining an average
14% per annum in Sterling terms since the start of 2000.
Yet gold still remains a "fringe" asset class for most funds and advisors.
High-margin offers and outright scams are starting to trap the unwary, while
good information about how to buy, own and trade the metal remains scarce.
Quite how much of your wealth you allocate to this "ultimate insurance" is
something to decide for yourself. But buying and selling gold can now be much
simpler and safer than during gold's last multi-year run. It should be dramatically
cheaper as well.
The story so far
The spark for this decade's bull market in gold? It came from the huge central-bank
gold sales of the late 1990s. Because whatever Gordon Brown sells, a few bloody-minded
investors agreed, must be worth buying. It wasn't just the UK Treasury, however.
Gold sales by those central banks about to join the Euro reached such levels,
they signed a deal (the so-called Washington Agreement) to cap annual sales
and limit uncertainty on the open-market price. (Renewed in 2004, the Central
Bank Gold Agreement expires in September this year. Annual sales undershot
the 500-tonne ceiling by one-third or more in both 2007 and 2008. The Agreement
may be rolled over to accommodate the sale of 400 tonnes by the International
Monetary Fund (IMF), first proposed in February 2008.)
At the same time, in the mid- to late-90s, the Financial Times and Economist both
declared "the death of gold", tempting a similar fate to the famous "death
of equities" cover published by BusinessWeek just before the US stock
market began its two-decade bull market of the 1980s and '90s. The Dot.Com
Crash that followed between 2000 and 2003 led a growing number of people to
seek out alternative wealth stores. Whilst institutional funds overwhelmingly
chose fixed-income bonds, a growing number of private investors began to buy
gold, especially as the central bank fix - led by the Bank of Japan and US
Federal Reserve - was to encourage a tide of cheap credit into all asset markets
via (then) record-low interest rates of just 1.0%.
This flood of money washed into house prices, debt investments and emerging
stock markets, and it also pushed Gold higher
thanks to two key events:
1. Leveraged speculation
Financed by the prime brokerage departments of the big investment banks, hedge
funds the world over piled into gold derivatives as interest rates fell behind
inflation in the middle of this decade. Between 2004 and 2008, they doubled
the outstanding volume of US futures and options contracts, for instance, helping
gold prices to double as well.
2. Exchange-traded gold funds (gold ETFs)
As early as 1999, research for mine-industry marketing group the World Gold
Council (WGC) showed that very large investment portfolios could have made
better returns with reduced risk if they had included a four to seven per cent
allocation to gold, even during the gold bear market of the previous two decades.
Many retirement and mutual funds, however, were blocked under the terms of
their deeds from owning physical property, especially in the United States,
and derivatives were seen as too risky.
How could these large institutions gain exposure to gold prices? The WGC responded
by sponsoring a series of funds that hold physical gold bullion in trust, securitising
it for shareholders and thus tracking the gold price. First launched in Australia
in 2003, and soon followed by South Africa, the UK and then the United States,
these exchange-traded gold funds (gold ETFs) can be traded only during stock
market hours. They charge 0.40% per year for storage (typically at HSBC's bank
vaults in London), reducing the gold backing each share down to 98.3% and below
of the nominal value.
Already surging by 30% in 2009 to a total valuation of $38 billion, Gold
ETFs are clearly attracting significant new allocations from mainstream
pension and mutual funds. Yet the metal remains "institutionally under-owned" according
to James Montier, London strategist for Societe Generale. Pointing to conflicting
signals about whether the global economy now faces inflation or deflation,
Montier recommends gold as "insurance" against both outcomes. Because while "gold
is the one currency that can't be debased" by inflationary policy, "a significant
prolonged deflation would see what's left of our financial system likely
to collapse. Holding a money substitute isn't such a bad idea against this
cataclysmic outcome."
A case of mistaken identity
Several big-name hedge fund managers have also taken sizeable positions in
gold so far this year, including John Paulson of Paulson & Co. (who bet
against sub-prime mortgages in 2007) and David Einhorn of Greenlight Capital
(who bet against Lehman Brothers' stock while publicising its 40-to-1 leverage).
But the broader universe of hedge-fund investors, however, has been pulling
in the other direction, reducing their exposure to gold amid the collapse of
Bear Stearns, Merrill Lynch and then Lehman Brothers. Gold futures and options
were sold off alongside crude oil, emerging markets and non-Dollar currencies
as hedge funds were forced to unwind their leveraged positions, first by their
investment-bank brokers raising the level of margin calls and rolling costs,
before withdrawing credit entirely, but also by their clients withdrawing funds
and demanding redemptions.

Call it "mistaken identity", as John Hathaway of Tocqueville Asset Management
has said. Because while the boom in gold derivatives required credit that was
both cheap and freely available, physical gold in contrast only grew more attractive
as the banking crisis wore on.
No one's obligation and no one's liability, gold owned outright is quite literally
the opposite of debt, giving you the same tangible security as owning real
estate free of a mortgage, but instantly priced in a 24-hour international
market with deep liquidity. London's gold bullion market, still the centre
of professional gold-dealing worldwide, turns over $60 billion per day, and
this wholesale dealing in physical gold would be the least likely market to
lose liquidity in a true financial crisis. That's why, largely as a result
of the crisis in the credit markets, a small but growing number of high-net
worth individuals have already begun investing heavily in physical metal.
Rush to physical gold
By March 2008, the very earliest gold buyers had seen its price move from
$250 above $1,000 an ounce, making newspaper headlines alongside the collapse
of Northern Rock, Countrywide and Bear Stearns. Come July of last year, a sharp
drop in price from the all-time dollar-high then drove many existing physical
gold owners, especially coin buyers, to accumulate more gold as the world economy
slowed and financial markets went into a tailspin. The leading metals refineries,
however, weren't expecting a rush until the usual autumn-time spree, typically
driven by India's usual post-harvest surge of gold buying at Diwali. (Rural
India has no formal banking system, so "investment" gold jewellery acts as
a hard-money savings account for many millions of people, making India the
world's No.1 consumer market.)
Last summer's sudden jump in gold-coin demand also caught the world's largest
mints napping as well, and so their clients, especially coin shops in Germany,
the UK and United States, hit a genuine shortage of gold coins and bars. The
upshot today is that gold-coin supplies remain tight the world over, pushing
the average premium charged above professional "spot" market prices by US retail
dealers up from five to ten per cent and more - even for the most heavily-minted
coins such as the South Africa Krugerrand. (The Rand Refinery has issued well
over 50 million gold Krugers since launching in 1969. So there's little rarity
value compared to the plain "lump" of gold you can buy in large bar form.)
German-based Heraeus says furnaces worldwide are still booked solid to try
and catch up. But with stock-market investors still bruised after the crash
of 2008, demand from new buyers only continues to grow, thanks not least to "the
biggest interest-rate cuts in history...an unprecedented fiscal expansion," as
Gordon Brown put it at the recent G20 summit in London.
Injecting $5 trillion into the world economy between them by 2010, the world's
leading economies are receiving "more money than ever before," said Brown.
These historic doses of cash, plus the money creation of quantitative easing,
lead many new and existing gold buyers to feel that "price falls should be
seen as buying opportunities," say London professional dealers Mitsui, "given
the impact of global spending programs on long-term inflation."
The plan, remember, is to reflate the economy - and asset prices - by weakening
the value of money. That's what central banks mean by "fighting deflation".
The concern amongst gold investors, however, is that reflation will tip into
inflation long before global spending programs and central-bank money creation
face any genuine attempts to cap, curb or reduce them.
The last decade of Gold
Prices might then prove only a prelude to the price gains ahead.
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