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New gold investors are often surprised to learn that gold prices have a heavy
seasonal component. Seasonality makes intuitive sense for commodities inexorably
tied to orbital mechanics, like wheat. Their annual late-summer harvest really
increases supply. But why should gold, which is mined evenly and continuously
throughout the year, have big price swings governed by the solar calendar?
Unlike the supply-driven seasonality in soft commodities, gold's seasonality
is demand-driven. Across the globe, surges in gold demand tend to clump around
end-of-financial-year cash surpluses and festival seasons. This is not just
an Asian phenomenon, it is even true in the modern West. Gold's well-established
seasonality creates tailwinds that make certain times of the year exceptionally
bullish.
And today we are entering gold's strongest seasonal period. Autumn is a very
exciting time for investors and speculators long anything in the precious-metals
complex. Gold strength doesn't only benefit the Ancient Metal of Kings, but
the whole PM ecosystem which mirrors (and amplifies) gold's every move. This
includes gold stocks, silver, and silver stocks. Autumn is the best time of
the year to be long PMs.
So each year heading into autumn, I revisit and update my gold-seasonality
research thread. I want to know if anything has changed, if the past year's
events conspired to make gold's seasonality stronger or weaker. Now this is
more important than ever given this past year's wild gold volatility. Through
its impact on the US dollar, the stock
panic drove extreme gold swings unlike anything yet seen in this gold bull.
But as always, before we delve into gold seasonality an important caveat is
in order. While seasonal influences are quite tradable, seasonality is always
merely a secondary driver. Technical extremes that spawn sentiment extremes
(excessive greed or fear) can easily override seasonals. I think of seasonals
like prevailing winds. While you don't need a tailwind to drive your car down
the highway, it is certainly nice to have one.
Most futures analysts, when they study seasonals, choose a super-long period
of time like the past 15 or 30 years to crunch the numbers. I prefer an alternate
approach. Prices behave quite differently in secular bulls than in secular
bears. So I'm interested in pure gold-bull seasonals undiluted by the preceding
gold bear. It is today's secular gold bull I'm trading, and I do this research
to help me make superior trades.
My methodology is simple. Since 2000, each calendar year's gold action is
individually indexed. The first close in January of each year is assigned a
value of 100, with the percentage changes in the rest of the year moving the
index accordingly. Indexing makes all years' percentage changes perfectly comparable
regardless of gold's rising general price levels over time. Then all these
annual indexes are averaged together.
The resulting averages are plotted over a generic calendar year. Since the
actual daily datapoints are more important than the lines connecting them,
I rendered them with large dots. In addition, standard-deviation bands are
included. The larger the standard deviation, the more dispersed the underlying
data is so the less predictive value it has. Averaging 10 and 90 or 45 and
55 both yield 50, but as a speculator I have much more confidence the tighter
second group will have better odds of being relevant to my trades.
And since the stock panic's impact on gold created such an epic discontinuity
over the past year, I'm including two sets of charts in this essay. The first,
marked "Last Year", is from Gold
Bull Seasonals 3 with data running until July 2008. They are the pre-panic
control group. The second set is the new charts current to July 2009, including
the crazy panic period. The insane panic volatility altered seasonals like
nothing else could.


Let's first examine the panic year's influence on gold-bull seasonality. While
the general seasonal uptrend is still very much intact, some months' tendencies
were stretched and distorted by the panic. The February seasonal rally grew
considerably larger, extended by the strong hedge-fund
GLD buying this past February. May's rally was also extended, starting
off a slightly lower base and rallying to a higher average apex.
The lackluster summer doldrums remained intact of course, but the September
rally was altered considerably by last September's wild gold volatility. Now
gold moves into September a bit lower, its September spike starts a bit later,
but then it rockets up to its late-September interim high much faster. And
the subsequent October pullback before the big seasonal buying in November
and December is also much more pronounced.
These changes may seem subtle as you study both charts, but they are really
quite striking. Adding an additional 12 months to 103 months of past data would
hardly change anything normally. Its influence is usually just too minor to
affect the long averages. But gold's giant panic
swings, both its anomalous plunge with the stock markets and its subsequent
quick recovery to pre-panic levels, altered the averages considerably over
the past year.
Still, gold's evolving seasonality curve didn't affect the resulting trading
tactics much at all. Every seasonal trend we've played with much success in
past years still exists today, albeit in altered shapes. In particular, the
best times of the year to add new long positions in precious metals only changed
by a week or two if at all. There are still 5 seasonally-optimal times to buy
gold, silver, and PM stocks noted above.
The summer doldrums are
still the weakest time of the year for gold, when it tends to consolidate sideways.
And autumn is still the strongest time of the year for gold, when major buying
coalesces all over the world which tends to drive big gold price gains. One
key tactical change I did make thanks to this past year's impact on seasonality
is to break gold's big autumn rally into two components instead of a single
extended one.
In past years, both gold's September rally and October pullback were less
extreme. And they'll probably be less extreme again in the future too, since
the panic's impact on gold volatility in September and October of last year
was so anomalously atypical. But for now, the October seasonal pullback has
grown into an October seasonal correction. So I am breaking out the September
rally into a third seasonal gold rally.
Between mid-August and late September, gold has tended to rally 5.0% on average
over this secular gold bull. This is an exceptionally large rally for such
a short span of time and is well worth playing. Its major demand-side driver
is the Asian harvest. All of continental Asia sits in the northern hemisphere,
so it enjoys the same crop seasons as we do in the States. After Asian farmers
sell their harvests and figure out how much surplus income they generated in
the year, they often plow some of their savings into gold bullion.
Provocatively, a typical seasonal rally this year would be far more bullish
than normal. Why? Hovering around $950 today, a 5% September run would boost
gold to just under $1000. And once gold breaks decisively above $1000, a huge
psychological milestone in the West, major mainstream investment buying
should flood in. It's pretty amazing to consider that small-scale yet widespread
harvest-surplus gold buying half a world away could drive the long-awaited
$1000 breakout this autumn.
By the end of September, most of this post-harvest investment buying is tapering
off. Prior to the panic, the early-October falloff in gold prices wasn't anything
exciting. And last year's brutal 20% gold plunge in under 4 weeks in October
that skewed this seasonality curve had nothing to do with Asian harvest. Gold
was plunging simply because the extreme stock-market fear was driving major
safe-haven dollar
buying. So in future years this newly-deepened early-October correction
will probably gradually moderate again.
The biggest seasonal gold rally of the year by far ignites in mid-October
and runs without respite until mid-February. It is the global festival season,
a time when gold has soared 11.9% higher on average since 2000. Statistically
at least, you could capture most of gold's gains for an entire year solely
by being deployed over this impressively bullish span. This year, with $1000
hanging in the balance, could be one heck of a festival season.
Festival season kicks off in India, the world's largest gold consumer. Weddings
in India are a huge deal, and most marriages are arranged by the families.
Couples typically get married during the autumn festivals like Diwali. Indians
believe getting married in festival season increases marriages' odds of success,
longevity, happiness, and good luck. The families of Indian brides give them
wedding gold in the form of intricate 22-karat jewelry. This dowry is not only
beautiful adornment, but gold's intrinsic value helps secure the bride's financial
future and independence within her husband's family.
Now it is certainly true Indian gold demand has been down considerably this
year. Indians are very price-sensitive and like to buy on pullbacks, yet gold
has held pretty solid in the $900s since February. Some analysts argue that
Indian gold demand will continue to fall, but I really doubt it. If you know
any Indians, or have traveled to India in the autumn, you know how important
weddings are. And with 1.2b people, there will never be a shortage of families
buying gold for their beloved daughters' weddings.
In normal years, something like 40% of India's entire annual gold demand occurs
during the short autumn wedding season! And this year, since Indian gold buying
has been light and last year's extreme market chaos certainly delayed some
wedding plans a year, I expect to see a giant surge in catch-up buying. It
never ceases to amaze me that Indian brides' dowries are the biggest seasonal driver
of gold investment in the world!
Many Western investors marvel at Indian-wedding gold buying, seeing it as
a quaint anachronism out of place in the modern world. But this perception
couldn't be farther from the truth. Festivals are just as important here in
the West. As Indian wedding season fades in late November, the holiday season
spins up in the States and Europe. A big portion, if not the majority, of annual
discretionary spending in the West occurs between Thanksgiving and Christmas.
It's our festival season!
There is a huge surge in gold demand as holiday dollars flow into jewelry
gifts for wives, girlfriends, daughters, and mothers. A large chunk of Western
jewelry demand is concentrated into this intense frenzy of buying that essentially
encompasses December. There is also an investment component. Near the end of
the year, bonuses are paid and like Asian farmers we all figure out how much
surplus income we are likely to have. A small, yet growing, fraction of Westerners
then buy some gold with their surplus.
But this seasonal rally doesn't die after Christmas in January, its driver
just shifts. Unlike our Western calendar solely driven by solar cycles, the
Chinese calendar is heavily influenced by lunar cycles. So Chinese New Year
typically falls between late January and mid-February on our Western calendar.
And since gold is such a big part of Chinese New Year celebrations, the mighty
seasonal gold rally continues into February. Gold is given as gifts and gold
trinkets are used to decorate homes for the festivities.
All these fascinating cultural forces aggregated together, essentially financial-year-end
surpluses and festivals, drive the biggest seasonal gold rally of the year.
If gold retreats to merely $950 (on the low side) in its October pullback this
year, the usual 11.9% average rally would carry it to $1065 or so by February!
And you can bet your last ounce that there will be a surge in Western investment
demand as soon as gold breaks decisively
over $1000, so this year's autumn seasonal rally could very well be one
of the best ever.
There is another seasonal gold rally between early April and late May. While
this doesn't have a clear cultural driver like the autumn one, in observing
it and trading it over the years I think it is usually Western investment demand
that drives it. As spring dawns after a long winter, traders tend to get more
optimistic on the markets so they start buying and drive everything higher
including gold. Its 3.9% average rally is nothing like autumn's, but it is
still definitely worth trading.
My gold-bull seasonality research also continues into individual calendar
months. While slicing gold action into calendar months is somewhat arbitrary
since trends seldom begin or end on month-end, it still provides another perspective.
So all calendar months since 2000 are individually indexed and then averaged
across years, and the resulting charts help further illuminate intra-month
tendencies.


Despite the wild panic-driven gold volatility, September, November, and December
still retained the top three spots for the best calendar months for gold. These
seasonal monthly rallies actually all grew significantly larger thanks to the
panic's influence. And the mid-autumn-rally October pullback, distorted by
the panic, grew much deeper as a seasonal average. Interestingly May usurped
January as the 4th best seasonal month.
Each of the optimum seasonal times to go long gold from the first chart are
also rendered here on this monthly chart. The monthly seasonals certainly corroborate
the annual ones. If you want to add new PM long positions, your best bets on
timing are to buy in early January, early April, mid-June, mid-August (now!),
or mid-October. On balance, investors and speculators have been richly rewarded
in this bull by heeding these seasonals.
Before I built these new charts this week, I wasn't sure what to expect regarding
the panic year's impact on gold seasonals. It definitely affected them far
more than any other year I've ever seen. But I was pleased to see the panic
year didn't alter the seasonally-optimal trading times by more than a week
or two at most. Gold's seasonals remain an important secondary force, a helpful
tailwind that all PM investors and speculators need to consider.
And today's seasonals are just the icing on the cake right now. Gold
fundamentals remain very bullish, with global mined
supply continuing to decline despite high sustained gold prices.
And central banks, long the bogeymen of the gold world, just agreed to reduce
their aggregate gold
sales over the next 5 years. Thanks to Washington's reckless profligacy, big
inflation is coming which will spark a surge in mainstream gold-investment
demand. And the popular psychological
impact of a decisive $1000 breakout can't be overstated. Investors love
to buy momentum.
If gold supply was rising and demand falling, I would not be bullish
on the PM complex today no matter what the seasonals suggest. But with gold
supply falling and demand rising, the strong seasonal tendencies should only
amplify gold's already-bullish outlook in the coming months. We are blessed
to be witnessing an exceptional confluence of bullish drivers, of which seasonals
are a welcome secondary tailwind.
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The bottom line is the gold-bull seasonals remain intact despite the wild
stock-panic-driven gold volatility over the past year. While the shapes of
the big seasonal rallies were altered a bit, none of the core tactics of trading
these seasonal influences changed. There are times of the year when gold (and
hence silver and the PM stocks) tend to languish and other times when they
tend to thrive. We can ride these forces.
And today we happen to be heading into the most bullish seasonal time of the
year for precious metals. Big gold buying all over the world from September
to February has driven gold up about 14% on average over this span during this
secular bull. Even if we only get half that this year for some reason, it will
still drive gold decisively over $1000 unleashing all kinds of mainstream investment
demand.
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