|
One of my favorite sources of information is The Liscio Report by Philippa
Dunne & Doug Henwood. Among other things, each month they survey all the
states about tax revenues, expenses and then give us the results in a very
pithy fashion. No one pays taxes unless they have to, and thus taxes tell us
a lot about the current spending and income situation. Taxes are a far more
reliable indicator then surveys, which most "data" is based on. They also look
at various trends in a variety of topics. No surprise, this issue they talk
about the numbers on retail sales, noting certain segments are up (essential
spending) but sales for non-essential items are way down. This is very interesting
to me. It is, as they point out, part of the journey to the new normal. They
graciously allowed me to send this letter on to you as this week's Outside
the Box. Those of you who might wish to learn more about theme can go to www.theliscioreport.com or
drop them a note at online@theliscioreport.com.
John Mauldin, Editor
Outside the Box
Penury, Self-imposed or Inflicted, the New Normal?
The Liscio Report on the Economy
By Philippa Dunne & Doug Henwood
In August, 30% of the states in our survey met or exceeded their forecasted
sales tax collections. This is a big jump from July's 12%, and the best showing
since August 2008's 50%. The percentage of states reporting growth over the
year was just 1.43%, down from July's 1.59%, so basically flat and zero, and
the intensity index (over the year percentage change weighted by state population)
rose to -7.0% from July's -8.3%.
It is good news that actual collections are in line with forecasts for a larger
percentage of our contacts, and in our universe narrowing the gap between actual
collections and forecasts is the first step toward real improvement, no matter
how weak those forecasts are.
We do want to underscore that forecasts have been revised down hard, and continue
to be for extremely weak collections, in almost all cases negative over the
year, and in some for double-digit declines.
Our sales tax survey began falling from its recent high of 81 in February
2006, edged back up to the low 70s in fall of 2007, and has fallen, albeit
noisily, since. Sales receipts falling below prior-year levels has in the past
been a sporadic and mostly calendar-driven event.
Currently many states have seen negative collections for over a year and,
if we're lucky, the survey is now stabilizing in "unheard of territory." That's
what led one contact to say: "Now, before we throw a party to celebrate the
best monthly performance since November (-3.6%) - let's realize it still sucks
and shows how much consumer retrenchment is still in place. Adjusting for calendar
effects, we now have had 14 months of negative sales tax."

Tentatively encouraging news is that although there is no demographic or regional
pattern, at least the survey did not come in with prior months' resounding
thud: although the majority of our contacts are not seeing any real improvement,
and supplying discouraging details, some contacts are reporting an improving
situation, along with some stability in housing and their own confidence surveys.
But concerns about heavy headwinds and what will happen now that Cash for Clunkers
has clunked out remain in the forefront.
Just The Essentials
It's been a few months since we updated our graph of retail spending on essentials
vs. more discretionary items. As of July, it looks like consumers are still
concentrating on the essentials.
Graphed below are the yearly (nominal) changes in spending in food and beverage
stores and drugstores compared to the changes in all other spending (less autos
and gas). (Gas is also mostly an essential, but its price has been so volatile
that it clouds the picture somewhat; still, the graphs would look little different
had we included it as an essential.) For the year ending in July, spending
on essentials, by this definition, was up 0.6%; spending on everything else
was off 6.2%. That gap, 6.8%, is the widest since the new retail series began
in 1992.

A gap this wide looks like a real structural shift in spending behavior, as
austerity becomes the new normal. Though Americans have shaken off bouts of
prudence before, like that of the early 1990s, with consumer credit constricted,
household balance sheets ravaged, and labor income weak, it's probably going
to take some time before anything resembling extravagance returns.
The Auto Bounce
That said, the federally subsidized bounce in auto sales in August was an
extraordinary departure from recent trends (see graphs). It's not the biggest
monthly leap ever -- sales rose 35% in October 2001 (thanks to the post-9/11
sales incentives), and 43% in January 1971 (following a strike against GM,
which depressed sales late in 1970) -- but it's still impressive. Unit sales,
which have been running almost 50% below trend for most of this year, rose
to 82% of trend, the highest in nearly a year and a half.

As the graphs show, that bounce looks like earlier end-of-recession turns.
The question is, of course, how much of this can be sustained without Washington's
help. A $4,500 subvention isn't just gravy -- it's practically a meal in itself.
Given how depressed sales have been -- though there was no serious decline
in auto sales during the 2001 recession, the recent slump is without precedent
in more than 40 years of monthly unit sales data -- there's room for a substantial
bounce. But will incomes and the credit markets be there to fund one?
Credit Retrenchment
Speaking of consumer credit, July's decline, while not the worst ever, was
about two standard deviations below the mean -- and the yearly decline is now
the sharpest ever. (See graphs) The decline is being driven by revolving credit,
meaning mainly credit cards. Partly offsetting that contraction, though, is
continued strength in revolving home equity lines of credit (HELCs), whose
yearly growth is surprisingly closer to its 2004 high than the 0 line.


And, as we keep pointing out, the longer-term picture suggests that deleveraging
has only begun. Measured against after-tax income, consumer debt levels are
drifting lower, but have a long way to go even to get back to late 1990s levels.
That's especially true if you add HELCs to the traditional forms of consumer
credit. Recent declines in the consumer debt burden are considerably milder
than we saw in previous recessions (and note that the declines typically continue
for at least several months after the cyclical trough).
Benefit Squeeze
With health reform in the news, we thought it might be interesting to take
a look at what's been happening in the realm of employee benefits. In a phrase,
it looks like employers have been enacting some reform of their own, and they
may be feeling no great urgency for systemic changes.
For the year ending in the second quarter of 2009, benefit costs for private
employers are were up just 1.3%, the lowest since the BLS series begins in
1983. (See graph) That's a remarkable swing from 2004's rise of 7.4%. Benefit
costs are now rising more slowly than direct pay, which has hardly ever happened
in the last 25 years.

As the graph shows, the swing isn't entirely the result of a squeeze in health
benefits; other benefits, like pensions, are also being squeezed. Health insurance
costs for employers are rising just over 4% a year. But that's way down from
the over-11% tempo of 2002.
As the graph shows, though, that decline isn't the result of any serious slowdown
in medical inflation. No doubt there's a lot of shifting of costs onto employees
going on, either in the form of dropped coverage or higher co-pays.
As we pointed out in our July 13 issue, a substantial portion of the rise
in consumption over the last couple of decades has been driven by spending
on medical care. With all this apparent cost-shifting from employers to employees
going on, pressures on household budgets have been increasing -- another reason
to wonder where any sustained consumption revival can come from.
Tuesday's Retail Numbers
We're expecting August headline retail sales to come in at a stronger than
consensus +2.5%, +0.6% excluding autos -- and a much more tepid +0.2% excluding
both autos and their fuel. States tax motor vehicle sales in different ways,
but the majority of those that break out sales taxes on autos saw dramatic
increases in July and in August, and we expect auto sales to make a larger
contribution to the headline than July's +0.5%.
In July the ICSC anticipated that a somewhat late back-to-school season moved
0.5% in sales from July into August, and their August numbers suggest this
shift took place. Retailers were reportedly surprised that August was as good
as it was, and the markets may well be surprised by a stronger than anticipated
retail report.
Whatever the noisy series tells us about August shopping, however, we anticipate
it will take an unusually long time for American consumers to have the confidence
(and means) to begin spending again over the longer term.
-- Philippa Dunne & Doug Henwood
|