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This week's comments are about why I continue to present the same data
on investor sentiment week after week. Some readers have suggested that this
data has been of little value during this historic bull run, and so why keep
showing it. I believe the data has been relevant, but for those who see otherwise,
let's just agree to disagree for now.
Of course, I would like to be right every time I put my thoughts and observations
out to the world wide web, but I know that in this game of investing and trading
getting it right all the time is impossible. However, I can be consistent in
my approach, and this is what I strive to do. Consistency of approach plus
getting a few "calls" right equals credibility. And credibility is very important.
So what prompted me to write about this today? It was this email from a reader:
"Your frequently, much touted 'smart money - dumb money' indicator must
be causing you acute embarrassment because it has shown no predictive capability
during this bear market rally. Just when one requires the indicator to deliver
the goods and divine the market it fails miserably.
Do you ever regret making such a chump of yourself so publicly? :-)"
Now I don't like emails like this because well, they are down right nasty.
But after writing on the web for over 5 years now, you develop a thick skin.
You take the good with the bad. It is mostly good, and that is why I continue
to do this.
So let's set the record straight about the sentiment indicators presented
week after week in these articles. The "Dumb Money" indicator gave a bull signal
in early March, 2009. This is why I wrote the following two articles on March
8: "Investor
Sentiment: Bullish Signals" and "Putting
A Bullish Signal In Context". On April 19, I suggested that it was "Time
To Sell Strength And Tighten Up Stops". This really wasn't a bad call either
because for the next 10 weeks the S&P500 actually went nowhere. The "Dumb
Money" indicator showed that there were too many bulls in early May, and that
is why I reminded everyone with the article written May 10: "Investor
Sentiment: It Takes Bulls To Make A Bull Market". In this article, I discussed
those rare times (i.e., less than 15% of the signals) when too many bulls is
associated with a bull market. Hey it happens; we know it happens and you just
have to understand when it is happening. Since early
August, the extreme bullish readings in the "Dumb Money" indicator have
been associated with a market that has an upward bias. And for the next two
months in every weekly sentiment commentary I have stated the following: "There
is an upward bias until the extremes in bullish sentiment are unwound, and
there will be a bid under the market, and it will be tough to short or bet
against this market for the foreseeable future." I don't know how I could
have described this any more clearly or frequently. Now in the last three weeks,
I have changed my tune, and I am suggesting that "equities are for renting
not owning at this juncture, and that there is probably greater risk of a market
down draft now than in past weeks."
My comments are not the result of some fantasy, but based upon the indicators
themselves and grounded in the data. For the most part, I believe they have
been accurate. The problem is that no one I know of or no indicator existed
back on March 9 that would have predicted that the S&P500 would have moved
up over 60% in 7 months. No one and no indicator!
But this is my proprietary "Dumb Money" indicator, and let's just assume
for the sake of argument that it is lousy, and we should abandon sentiment
analysis altogether. Ok, then what would you tell all those CEO's and company
insiders who have been selling their stock in record numbers over the past
quarter? Would you call them a "dumby head" too? Remember, I don't make that
data up, I just report it. Oh, by the way, the buy and sell signals from the
insider buying and selling data are fairly correlated with the buy and sell
signals seen with the "Dumb Money" indicator. It is just another point of light
shed on this complicated puzzle called market sentiment.
In the final analysis, I still think the indicators are valid, and they will
continue to have validity along as there is fear and greed in the markets.
For me, the purpose of presenting the same data week in and week out is to
demonstrate consistency in my approach. My view of investing isn't to be right
every time because that is unattainable. I am looking to find and quantify
an edge, and I believe sentiment provides such an edge. Once an edge is found,
I want to execute on that edge in a disciplined manner.
Think of card counting in black jack. When the deck is in your favor, you
want to bet heavy. When the deck is not in your favor, you bet light. A favorable
deck says nothing about the next cards coming out of the deck, and a favorable
deck does not guarantee a winning hand. However, over time by betting heavy
when there is a favorable deck (i.e., your edge), you are skewing the odds
in your favor that you will walk away from the table a winner.
So do I feel embarrassed? Or am I a chump? Of course not, and it never really
crossed my mind. I do wish I had some holy grail indicator that tells me to
buy here and sell here and nails the lows and highs every time. But that indicator
doesn't exist, and it is someone else's fantasy. From my perspective, I believe
in the data being presented. I will continue to show that data, and I will
continue to make data driven observations on the market. I will remain consistent,
and I hope this process creates credibility with my readers. This and a few
good "calls" along the way.
Now on to this week's data, which is consistently like last week's data.
The "Dumb Money" indicator, which is shown in figure 1, looks for extremes
in the data from 4 different groups of investors who historically have been
wrong on the market: 1) Investor Intelligence; 2) Market Vane; 3) American
Association of Individual Investors; and 4) the put call ratio. The "Dumb Money" indicator
shows that investors are extremely bullish.
Figure 1. "Dumb Money" Indicator/ weekly

The "Smart Money" indicator is shown in figure 2. The "smart money" indicator
is a composite of the following data: 1) public to specialist short ratio;
2) specialist short to total short ratio; 3) SP100 option traders. The "smart
money" is neutral.
Figure 2. "Smart Money" Indicator/ weekly

Company insiders continue to sell shares to an extreme degree although selling
has moderated due to earnings season. See figure 3, a weekly chart of the S&P500
with the Insider Score "entire
market" value in the lower panel.
Figure 3. InsiderScore Entire Market/ weekly

Figure 4 is a daily chart of the S&P500 with the amount of assets in the
Rydex bullish and leveraged funds versus the amount of assets in the leveraged
and bearish funds. Not only do we get to see what direction these market timers
think the market will go, but we also get to see how much conviction (i.e.,
leverage) they have in their beliefs. Typically, we want to bet against the
Rydex market timer even though they only represent a small sample of the overall
market. As of Friday's close, the assets in the bullish and leveraged funds
were greater than the bearish and leveraged by 1.91 to 1; referring to figure
4, this would put the green line greater than red line. When this ratio is
greater than 2 the rally has generally stalled as noted by the maroon vertical
lines.
Figure 4. Rydex Bullish and Leveraged v. Bearish and Leveraged/ daily

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