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I have long been a strong critic of the US government's reporting of price
inflation. I claim that the government statistics significantly understate
the true inflation rate but I have not been able to back up my criticism with
any real hard data due to the lack of an alternative inflation gauge. The lack
of alternate data inspired me to create my own inflation index using price
data from my own memory, the internet, old receipts, and old catalogs to see
how it compares to the official inflation figure.
Inflation is a personal experience with a slightly different effect on each
individual depending on his or her particular mix of consumption, locality,
and ability to find a bargain. However, these differences tend to even out
over time so the most effective measurement is over a long sample period. To
construct the index, I recovered the average price for a variety of products
and services from 1968 and compared them to the same item today.
1968 is an important year because it represents a transition from the stable
prices of the previous decades to the Great Inflation years of the 1970s. Interest
rates were just starting to rise above long-standing norms and prices were
starting to take off. The international gold standard started unraveling in
1968 with introduction of a two-tiered gold price system that ultimately led
to total abandonment of the gold standard several years later. 1968 represents
the beginning of a series of price adjustments that pummeled the buying power
of the US dollar.
Methodology
The Freebuck.com Inflation Index is an average of price components
that is weighted and categorized in approximately the same manner as the official
Consumer Price Index. Housing represents the largest component at 40% with
other categories having lesser impact. The inflation rate is calculated as
a price multiplier with a base year of 1968 which represents the number of
2004 dollars that are required to purchase what $1 bought in 1968. The annualized
inflation rate is the equivalent average compounded yearly inflation rate over
the 36 year period. Prices were selected to be representative of the times,
not necessarily exact price quotes. To make the price comparison meaningful,
index components were selected that are similar in function and quality in
both time periods. No hedonic adjustments for quality changes have been made.
Some prices were unique to my home state of Minnesota where national data was
unavailable. Components were selected to be representative of that product
or service category. Of course, much is excluded to keep the index simple.
Browse the Index components and if you are old enough to remember, ponder
how prices have evolved over 36 years.
The Freebuck.com Inflation Index
| Component |
1968 Price |
2004 Price |
Multiplier |
Weight |
| |
| Housing |
|
|
|
0.4 |
| Average US Home Value |
$26,000.00 |
$260,000.00 |
10.00 |
0.25 |
| Non-Farm US Rent Index |
21.00 |
111.00 |
5.29 |
0.12 |
| Natural Gas retail per MCF |
$0.55 |
$9.80 |
17.82 |
0.02 |
| Electricity retail per KWH |
$0.02 |
$0.07 |
3.26 |
0.01 |
| |
| Transportation |
|
|
|
0.17 |
| Chevy 4-door Sedan base sticker |
$2,800.00 |
$17,000.00 |
6.07 |
0.09 |
| Gasoline |
$0.33 |
$2.00 |
6.06 |
0.07 |
| MTC Bus Fare |
$0.20 |
$2.00 |
10.00 |
0.01 |
| |
| Food&Beverage |
|
|
|
0.15 |
| Loaf of Bread |
$0.25 |
$2.50 |
10.00 |
0.01 |
| ½ Gallon of milk |
$0.55 |
$2.60 |
4.73 |
0.01 |
| Dozen large eggs |
$0.55 |
$0.99 |
1.80 |
0.01 |
| 1lb bacon |
$0.69 |
$4.59 |
6.65 |
0.01 |
| 1lb skinless wieners |
$0.59 |
$2.88 |
4.88 |
0.01 |
| Head iceberg lettuce |
$0.19 |
$0.99 |
5.21 |
0.01 |
| 1lb red Alaska salmon |
$0.88 |
$6.48 |
7.36 |
0.01 |
| 46oz Welch's grape drink |
$0.49 |
$2.65 |
5.41 |
0.01 |
| Large Snickers candy bar |
$0.15 |
$0.99 |
6.60 |
0.01 |
| McDonalds regular burger |
$0.20 |
$0.85 |
4.25 |
0.01 |
| McDonalds Big Mac |
$0.49 |
$2.65 |
5.41 |
0.01 |
| Cup of coffee |
$0.20 |
$1.25 |
6.25 |
0.01 |
| Vending machine Coke |
$0.10 |
$1.00 |
10.00 |
0.01 |
| Pack of Marlboro Cigarettes |
$0.50 |
$3.50 |
7.00 |
0.01 |
| Tap beer at "Ted's Bar" |
$0.25 |
$2.50 |
10.00 |
0.01 |
| |
| Apparel |
|
|
|
0.05 |
| Men's blue jeans |
$4.00 |
$24.00 |
6.00 |
0.01 |
| Men's work boots |
$20.00 |
$135.00 |
6.75 |
0.01 |
| Dress Leather Belt |
$2.50 |
$20.00 |
8.00 |
0.01 |
| Nylon Lined Fall Jacket |
$10.00 |
$50.00 |
5.00 |
0.01 |
| Lined Winter Gloves |
$4.00 |
$20.00 |
5.00 |
0.01 |
| |
| Education&Communication |
|
|
|
0.06 |
| University of Minnesota cost per credit |
$8.25 |
$183.00 |
22.18 |
0.05 |
| Time Magazine cover price |
$0.50 |
$3.95 |
7.90 |
0.005 |
| Minneapolis Star daily newspaper |
$0.15 |
$0.50 |
3.33 |
0.005 |
| |
| Recreation&Entertainment |
|
|
|
0.06 |
| 19" color television |
$399 |
$149 |
0.37 |
0.01 |
| Crosby Stills Nash Concert Ticket (1969) |
$5.00 |
$60 |
12.00 |
0.01 |
| Crosby Stills Nash Record Album (LP & CD) |
$3.19 |
$13.99 |
4.39 |
0.01 |
| MN Twins baseball general admission ticket |
$3.00 |
$20.00 |
6.67 |
0.01 |
| First-run movie ticket |
$1.00 |
$8.50 |
8.50 |
0.01 |
| Parker Bros Monopoly Game |
$4.00 |
$15.00 |
3.75 |
0.01 |
| |
| Medical Care |
|
|
|
0.06 |
| Consumer Medical Expenditures Price Index |
13.76 |
109.80 |
7.98 |
0.03 |
| Medical Insurance Index |
5.31 |
100.00 |
18.83 |
0.03 |
| |
| Other Goods&Services |
|
|
|
0.05 |
| Men's Haircut |
$2.00 |
$20.00 |
10.00 |
0.005 |
| Gibson Les Paul Standard electric guitar |
$400.00 |
$3,000.00 |
7.50 |
0.005 |
| GE 22'cu Refrigerator |
$430 |
$1,130 |
2.63 |
0.005 |
| Sears self-propelled rotary lawn mower |
$119.00 |
$319.00 |
2.68 |
0.005 |
| 1 gallon latex paint |
$8.00 |
$22.00 |
2.75 |
0.005 |
| Sears Craftsman 15" floor drill press |
$139.00 |
$399.00 |
2.87 |
0.005 |
| 9V transistor battery |
$0.35 |
$3.00 |
8.57 |
0.005 |
| First Class Postage Stamp |
$0.05 |
$0.37 |
7.40 |
0.005 |
| 35mm Color Film 24exp |
$5.50 |
$5.50 |
1.00 |
0.005 |
| 12" cast iron skillet |
$3.40 |
$15.00 |
4.41 |
0.005 |
| |
| Average Freebuck.com Price Multiplier |
8.41 |
| Annualized Freebuck.com Inflation Rate |
5.96% |
| Official 1968 US CPI price multiplier |
5.43 |
| Annualized CPI inflation rate |
4.71% |
*The Medical Insurance index was calculated from US Gross Personal Expenditures
on medical insurance premiums adjusted for population growth with a base year
of 2004.
Findings
- The government CPI (Consumer Price Index) numbers may understate the
true annual inflation rate by over 1% over the long term. Because of
compounding, a relatively small difference in the annual inflation rate
can magnify prices greatly over long time periods. The CPI is a critical
number that is used to calibrate a plethora of payment systems including
Social Security, labor contracts, inflation-adjusted bonds, and general
interest rates. Distortions in this number can cause major long-term dislocations
and economic inefficiencies. The same methodology used by the CPI is also
used to calculate real inflation-adjusted GDP which is commonly used to
make important policy decisions. Understating the CPI results in overstating
GDP and can lead to poor decision making throughout the economy.
- The highest inflation sector is education. I used the University
of Minnesota as a proxy for all US college education which seems to be pretty
typical for state universities. I found no useful data on technical schools
or private schools going back to 1968. I wish you lots of luck paying for
junior's college.
- The second highest inflation sector is medical insurance. Health
insurance premiums are rising rapidly and have done so for many years. This
is a tricky measurement because many people do not have insurance or do not
pay for the insurance they have. The Medical Care component of the index
was calculated from two numbers representing personal medical expenditures
and consumer insurance payments. The average of these two numbers seems to
adequately represent medical inflation. Medical care is weighted in the CPI
at 6% of total expenditures. This will probably be increased in the near
future as medical coverage becomes a greater financial burden for the average
citizen.
- The lowest inflation sector is manufactured goods. The two widely-held
theories for the lack of price inflation in manufactured goods are improved
technology and foreign labor. For example, the Gibson Les Paul guitar has
been continuously manufactured in the US since 1968. I chose this particular
product because the 2004 model is exactly identical to the 1968 model yet
costs 7.5 times as much. It is a true apples-to-apples comparison. The Korean-made
Epiphone Les Paul is a high-quality copy that sells for $550 brand new, only
slightly more than the 1968 price. It seems that Gibson has made little progress
in cutting costs with technology and automation. The high cost of many other
US-made products shows a similar pattern. The high inflation in battery prices
shows that improved technology does not necessarily lead to lower prices.
It looks like the primary force keeping manufactured goods cheap is foreign
labor.
- Gasoline is cheap but natural gas is dear. Gasoline in 2004 is selling
at below the 1968 inflation-adjusted price when using the Freebuck.com number.
The recent price rise of gasoline represents a return-to-the-mean after years
of being under priced. But natural gas for home heating and cooking is vastly
more expensive than in 1968. Although gasoline and petroleum prices get the
most attention, the real energy crisis is brewing in the critical natural
gas sector.
- Housing is the big kahuna. Housing is by far the most important
component of the index. Average US housing prices are ten times what they
were in 1968, almost double the official CPI rate. Those who compile the
CPI are the same people who loudly proclaim that there is no housing bubble.
Housing prices are not used in compiling the CPI. Instead, they use something
called "Owners Equivalent Rent" in an attempt to calculate what the owner's
home should rent for. This is absurd because 70% of the US now lives in owner-occupied
housing and they do not pay rent. The rent index listed above shows rent
inflation at half of housing inflation so this dramatically affects the official
CPI calculation. Owners Equivalent Rent includes an interest rate component
to track payment affordability. I contend that this is also absurd. We do
not adjust auto prices for interest rates even though most autos are purchased
on long-term loans. To make the housing calculation meaningful, I split the
housing component 70-30 between actual home pricing and rental to reflect
the population proportion between homeowners and renters.
- Blue Chip stocks have earned little. The Dow Jones Industrial Average
gained about tenfold during the period between 1968 and 2004. Most of this
capital gain was wiped out by the rise in prices. After paying tax on capital
gains, an investor would have earned nothing but dividends in 36 years. The
S&P 500 performed slightly better in capital gains but delivered less
in dividends. In short, large cap stocks have performed only slightly better
than inflation during this period.
- There is a convergence of asset values. Blue chip stocks, gold,
and national real estate have each inflated by almost exactly tenfold between
1968 and 2004. These assets have all varied wildly with respect to each other
between those dates but have recently settled into the same relative valuation
as in 1968. This convergence may be due to similar long-term interest rate
conditions in the two periods. I suspect that this condition is temporary.
Something is bound to change and tip the balance one way or another.
Conclusions
This index is composed of two snapshots in time 36 years apart. As such, this
is a long-term measurement and does not necessarily apply to year-over-year
comparisons. Much has happened to the relative pricing of the components during
that period. Gas prices rose sharply and collapsed. Stock and gold prices went
through bull and bear markets. Even real estate had several serious hiccups
along the way. I find it extraordinary that real estate, stocks, and gold in
2004 are at the same relative valuations as they were in 1968 considering the
wild ride in between. These are core asset markets whose value is determined
by fundamental economic forces. This convergence leads me to believe that there
is something unusual about this period in time.
A higher reported inflation rate has important consequences for the economy.
Real growth rates and real living standards are calculated by taking raw (nominal)
economic data and adjusting by the inflation rate. If we calculate the raw
non-adjusted GDP growth from $880 billion in 1968 to $11450 billion in 2004,
we get a nominal GDP growth factor of 13.01. Divided by the new Freebuck.com
inflation factor of 8.41 we get a real growth factor of only 1.54. During the
period from 1968 to 2004 the US population grew from 200 million to 292 million,
a factor of 1.46. Therefore real per-capita economic growth was essentially
flat during this entire era using the updated inflation figure.
Let's look at the data from the perspective of income growth. Total unadjusted
US wages and salaries grew from $465 billion in 1968 to $5249 billion in 2004,
a growth factor of 11.29. If we divide by the population growth factor of 1.48,
we get a nominal per-capita wage growth of 7.62. This means that if we use
the Freebuck.com inflation rate, real aggregate personal income was negative
during the last 36 years because prices rose faster than wages.
The aggregate per-capita income figures stated above apply to the population
in general, both working and non-working. We now have a much greater percentage
of the adult population working as shown by the civilian labor force which
grew by a factor of 1.91. This means that per-worker income growth (real individual
wages and salaries) is in decline. In fact real wages have dropped substantially
using the new inflation calculation. This result validates the widespread
belief that two incomes are now needed to provide a family with an adequate
standard of living.
The chart below shows several core economic statistics when adjusted by both
the official CPI rate and the Freebuck.com rate. This chart should perhaps
be titled "The US Economic Hall of Shame". It shows that per-worker real wage
growth has been negligible even when using the official CPI figure. The Freebuck.com
inflation figure shows that real wages have fallen substantially.
| 36 Years of Real US Economic Growth |
| |
Official CPI Rate |
Freebuck.com Rate |
| Real Economic Growth (GDP) |
139% |
54% |
| Per Capita Real Economic Growth (GDP) |
62% |
3% |
| Per Worker Real Economic Growth (GDP) |
25% |
-19% |
| Real Wages and Salaries Growth |
108% |
34% |
| Per Capita Real Wage Growth |
40% |
-9% |
| Per Worker Real Wage Growth |
9% |
-30% |
The chart above is a big reason why the government would try to obscure the
true dimensions of the inflation problem. Any widespread belief that inflation
and economic growth are improperly reported would have dire consequences on
the financial markets and the political environment. I believe that understating
the inflation rate is a politically motivated policy that is in place to enable
the government to continue to undermine the currency while buying votes through
false economics.
Although necessarily limited in scope, the Freebuck.com Inflation Index strongly
implies that the official rate is too low. As a consequence, it also suggests
that economic growth has been far more sluggish than the official figures show.
This lack of growth is expressed in the burgeoning US total debt. We see exploding
debt levels in every part of the economy as consumers, businesses, and governments
struggle to maintain stability under the slow-motion collapse of their currency.
The failure of average wages to keep up with inflation is further evidence
of lackluster per-capita economic growth. This new inflation estimate also
supports my intuition that blue chip stocks and real estate have performed
only slightly better than real inflation over the last few decades and have
added little to the wealth stock of Americans.
The Freebuck.com Inflation Index shows how easy it is to "manufacture" an
inflation rate. With the wide variety of different products showing wildly
different inflation rates, I could have chosen a different mix of components
or weighting to deliberately skew the inflation rate either up or down. The
official CPI is a complex measurement of hundreds of products and services
that are weighted according to a formula that "hedonically" adjusts prices
to reflect quality improvements. Such a methodology is highly vulnerable to
honest biases as well as deliberate falsification.
This inflation analysis paints a picture of the past that is far less vigorous
than the general consensus. Because this is a long-term study, it does not
necessarily mean that the future will be like the past. That depends on future
events and decisions that are not yet made. I believe that more and more investors
are coming to the conclusion that inflation is much higher than the official
statistics. This will have important consequences for future inflation. If
bond investors feel that they are not being adequately compensated for loss
of purchasing power, then they will force interest rates higher. This will
have the effect of reducing inflation and unfortunately also economic growth.
The financial markets have a lot of power to influence the future course of
inflation. It all depends upon the consensus perception of inflation reality.
This article is an attempt to alter that perception.
The results shown here about inflation beg the question "Are other government
economic statistics also faulty?" In an excellent report by Gillespie Research,
Walter J. Williams writes: "As a result of the systemic manipulations, if
the GDP methodology of 1980 were applied to today's data, the second quarter's
annualized inflation-adjusted GDP growth of 3.0% would be roughly three percent
lower (effectively netting to zero percent or below). In like manner, current
annual CPI inflation is understated by about 2.7% against the pre-Clinton CPI
methodology (would be about 5.7%), and the unemployment rate is understated
by about seven percent against its original design and what many people would
consider to be actual unemployment (would be about 12.5%)."(link) Williams
shows in his report how important economic statistics have been periodically
restructured to meet the political needs of those in power. These revisions
always make the numbers look more optimistic than reality. The tragedy is that
politicians come and go but corrupted statistical methods remain in place long
into the future. The net effect of these statistical manipulations is to gradually
weaken the quality of reported statistics over time.
Good decision making by political and business leaders requires good information.
As the quality of information declines, so does the quality of leadership.
Critical decisions such as the proper level of interest rates, money supply,
and cost-of-living adjustments are being made with faulty data that could lead
us into crisis, if they have not done so already. It is of the utmost importance
that the investment community puts pressure on the authorities to fix the flaws
in their economic reporting. In this spirit, I invite readers and other analysts
to compile their own Inflation Indices. Any readers who do perform this exercise
are welcome to send their results to me. If I receive enough feedback, I will
publish reader inflation statistics in future essays in an effort to continue
this dialog and alert others about this problem.
I fervently hope that the next 36 years does not generate the same inflation
as the last 36. Imagine a young adult planning for retirement with the burden
of saving enough to make up for an eightfold increase in the cost of living
while real wages keep dropping. If the huge inflation in education cost continues,
how will new parents pay for their child's education when college will cost
five times what it does today? Investing under such conditions is extraordinarily
difficult. Investors would have to assume significant risk to stay ahead of
such massive inflation. Buy-and-hold is not an option. Investors would have
to carefully assess intermediate-term trends and place capital accordingly.
Few investors beat the averages and the averages just barely beat inflation
over the very long term.
Special thanks to Jim Willie of the Hat
Trick Letter for his assistance with this analysis.
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