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Elliott Wave's Bob Prechter, one of the most well known deflationists, once
produced a chart comparing the financial markets to the trends within popular
culture. At the top of a bull market, a sense of optimism & giddiness prevails
with popular culture spitting out bubblegum music, short dresses and boybands.
At market bottoms, the chart-topping music turns depressing, dresses are longer
and cultural optimism cannot be found.
Just take a look at the late 1990s for example. Female hairstyles and dresses
kept getting shorter. After several years of depressing or "grunge" music from
bands such as Nirvana and the Grateful Dead, cheesy pop music came back in
force. First it was boybands such as the Backstreet Boys and 'N Sync. Then
the bubblegum came with acts like Britney Spears and Ricky Martin.
By 2003, after the stock market returned to earth, most of the boybands had
disappeared. It seemed that the social gaiety of the 1990s had disappeared
along with everyone's 401(k)s. The previous year had been filled with constant
news stories about war, terrorism, duct tape and plastic sheeting. During the
weeks leading up to the Iraq war, there was genuine fear among the public that
something was going to happen on American soil. It was almost as if survivalism
was making a comeback. We can recall news stories about companies offering
to build bunkers and fallout shelters for concerned citizens.

As the bombs began dropping on Baghdad, the stock market started to climb
again. Any remaining fears of NBC (nuclear, biological & chemical) terrorism
were going away. Fears of disaster peaked around the time the market bottomed.
The orange alerts issued by the Department of Homeland Security became less
frequent. It looked like things were getting back to normal. The economy had
indeed began to recover as jobs started to return ever so slightly (thank you
birth/death model manipulation). One trend that began to get attention was
the resilient real estate market. People had lost their money in the "paper" stock
market, but now they wanted to own something "real", and property was their
answer. All of those who tried to make a quick buck in the 1990s as stock brokers
or financial advisors became mortgage brokers or real estate agents. By 2004,
one of the fastest growing industries in America was the real estate sector.
Donald Trump's name skyrocketed to the stratosphere of popular culture with
his hit show depicting apprentices trying to become the next real estate mogul.
Real estate had become the new NASDAQ. And now, after a five year hiatus, the
Backstreet Boys are out with another album. Financial bubbles and the popularity
of cheesy boybands seem to be inexplicably linked.
If one were to look at nothing more than sentiment in real estate these days
(gracing the cover of Time) and the widespread belief among the average
Joe that property only appreciates - it sounds like a market top to us. Throw
on the scary fundamentals beneath the real estate boom, namely shoddy lending
standards, peak home ownership rates, and large percentages of 2nd home
and "investment" (read: speculative) purchases and the top, if it hasn't already
happened, should be fairly close. Though the ensuing real estate collapse may
not be as epic in percentage terms as the NASDAQ, in places such as California
and the East Coast we think a 20 or 30% decline could happen almost overnight,
which given the leverage used by most homeowners could spell disaster for the
rest of our economy.
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Todd Stein & Steven McIntyre
Texas Hedge Report
Todd Stein & Steven McIntyre are internationally known
analysts and editors of The Texas Hedge
Report, a market newsletter that highlights under and overvalued securities
in the equity, bond, currency, and commodity markets. For more information,
go to http://www.texashedge.com
Copyright © 2004-2008 Todd Stein and
Steven McIntyre
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