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My first experience with a mob of American children was a job I had working
in my hometown park while in high school. At one summer party, my job was to
hand out candy to the children. I grew impatient handing it out piece by piece
so to speed up the process, I started throwing it by the handfuls to the kids.
I was shocked as their response was immediate and totally unexpected. I was
soon chased through the park by a hungry mob of excited children who wanted
their candy, and they wanted it now. This fond memory reminds me of the American
consumer today because they continue to behave very much like those excited
children.
Every day we are bombarded with advertisements and ads speaking to our inner
child. We, as consumers, are so conditioned to buy that fancier car or bigger
house because the auto dealerships and bankers are offering financing terms
that have made it so easy. The loans being offered today are so flexible and,
at first glance, appear affordable because they're interest-free, 40-year,
no money down/no payment due, piggyback, adjustable-rate, etc. The former Federal
Reserve Chairman even encouraged "really sophisticated" consumers to take out
ARM mortgages and extract equity from their homes. As a result, consumers have
been lured into debt big time with these loans.
Back in 2000, when homes were worth $11.4 trillion, there were only $4.8
trillion in mortgages against them. In the second quarter of 2006, that
mortgage debt increased to a whopping $9.3 trillion.
Increases in consumer borrowing pushes up economic spending and corporate
profits and is far more powerful than wage or salary increases. To put it simply,
when a dollar is borrowed, the full amount can be spent; when a dollar is earned,
taxes need to be paid so depending on your tax rate, you're left with about
$.60 - $.80 cents.
Surprisingly, even with the increases in housing prices over the last few
years, the percentage of equity in homes has actually fallen from 58 percent
in 2000, to 54 percent today. See chart below:
Homeowner Value, Debt and Equity
(in trillions of dollars) |
 |
| |
Year 2000 |
Year 2006
(2nd Quarter) |
Percentage Increase
(Bubble) |
 |
| Home Value |
11.4 |
20.3 |
78% |
| Mortgage Amount |
4.8 |
9.3 |
94% |
| Home Equity |
6.6 |
11 |
67% |
 |
| Percent of Equity Ownership |
58% |
54% |
-4% |
 |
If you read the financial press, you'll know that new home prices have already
been marked down almost ten percent. The markdowns do not even include incentives
being offered such as free swimming pools, granite counter tops, or free maintenance
for a year. It would be a miracle if the prices of old existing homes didn't
follow the same path down in price.
Some of our clients who work in the distressed arena and buy crappy mortgages
have reviewed large nationwide portfolios of existing homes that are up for
sale because of mortgage default. Their findings indicate that prices are already
down 8 - 20 percent on average across the country! Remember, based on actual
history of past real estate bubbles, the housing price drop is almost certain
to take 2 to 3 years before it hits bottom.
The primary reasons why home prices are so vulnerable are: Home values have
bubbled up almost 80 percent in just a few short years; Speculators and flippers
bought a few million homes they now can't sell; $1 trillion of adjustable-rate
mortgages are scheduled to adjust upward in 2007; Lenders permitted sub-prime
borrowers to buy homes with no credit and no real money down.
There are currently 10 million homes in this country and if they were sold
today, they would sell for less than the existing mortgage balance. This means
the homeowner has "negative equity". Foreclosures have just started rising,
and sellers of existing homes are watching as builders are dumping inventory,
driving down prices across the board. New home construction is running far
higher than new home sales, and inventories are bulging while buyers are on
strike. The good news is that mortgage lenders have begun verifying home appraisals
and borrower income (long overdue). The bad news is that home equity is evaporating
quickly and you can't borrow against negative equity. See chart below:
Projections as Home Prices Fall through
2008
(in trillions of dollars) |
 |
| |
Locked In |
Quite Likely
In 2007 |
Certainly Possible
in 2008 |
 |
Existing Home Prices
(from peak) |
-10% |
-20% |
-25% |
| Home Values |
18.2 |
16.1 |
15.3 |
| Mortgage Amount |
9.6 |
10 |
10.2 |
| Home Equity |
8.6 |
6.1 |
5.3 |
| Percentage of Equity Ownership |
47% |
38% |
35% |
 |
Change in Home
Equity Percentage Since 2000 |
-11% |
-20% |
-23% |
 |
The wages and salaries component of personal income, for all the working stiffs
in America, totals about $6.2 trillion.
(In 2000, equity extraction was only about $160 billion, or just over
2 percent of wages and salaries. By 2005, it reached $511 billion, or eight
percent of wages and salaries. In the first half alone of 2006, it reached
almost $500 billion, or 15 percent at an annual rate!)
Including the tax effect mentioned above, Americans will need a wage increase
of about 20 percent to make up for a loss of purchasing power if home equity
extraction goes away. (I sincerely doubt Americans can expect this type
of raise from their generous employer next year.)
I must humbly admit that I can't be certain what is going to happen, particularly
in the future. However, I do know that specialty retailers can't get sales
up; Ford, GM, and Chrysler can't figure out how to sell cars and auto production
needs to be scaled back in the 4th quarter of 2006, and the 1st quarter of
2007; Home Depot is starting to sell general household goods because home owners
are scaling back on home improvements; Wal-Mart's sales are off and they have
declared a major price war with Target, Best Buy (and any other retailer that
wants to sell to mid-America) this Christmas season.
Don't forecast; do the arithmetic yourself. Companies that either sell to
the consumer or manufacture goods will be left scratching their heads as they
scramble to find ways to get the consumer to spend. They'll be hiring less
people and cutting back on production and investment. Home builders have already
halted new home construction in an over-saturated market. Less spending means
fewer jobs. Even after taking $250 billion out of the house in the 3rd quarter,
GDP was only up 1.6 percent so when the home equity extraction ends, GDP will
go negative! When this happens, we'll all have to sit back and see how the
childish consumer reacts when the Home Equity Cookie Jar is Empty.
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