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Strikingly, the late great bubble of 1996-2000 in the U.S. stock markets represents
the first time since economic thinking started that this kind of wealth creation
- through rising asset prices rather than through capital formation - found
overwhelming attraction and admiration. The old economists never gave it any
serious consideration. They flatly discarded it as pseudo or phantom wealth.
What the rising asset values effectively create is a corresponding rise in
claims on the economy at the expense of those who do not own such assets. But
this is wealth redistribution, not wealth creation. More importantly, this
kind of wealth creation involves no gain in current incomes and productive
capacity. To the extent that it actually boosts consumption at the expense
of investment and the foreign trade balance, the net result from a macro perspective
is overall impoverishment.
For the first time ever in the history of economic thinking, economists -
that is, American economists - are claiming that growing asset prices represent
fully valid wealth creation. In 1996, an article in Foreign Policy entitled "Securities:
The New Wealth Machine" effectively explained that the financial markets
have become the most powerful generator of wealth.
Verbatim: "Historically, manufacturing, exporting, and direct investment
produced prosperity through income creation. Wealth was created when a portion
of income was diverted from consumption into investment in buildings, machinery
and technological change. Societies accumulated wealth slowly over generations.
Now, many societies, and indeed the entire world, have learned how to create
wealth directly. The new approach requires that a state find ways to increase
the market value of its stock of productive assets. Several countries have
successfully directed their economic policies toward that goal, achieving and
sustaining faster growth rates than were once thought possible..."
Nowadays, wealth is created when the managers of a business enterprise give
high priority to rewarding the shareholders and bondholders...In such a strategy, "an
economic policy that aims to achieve growth by wealth creation therefore does
not attempt to increase the production of goods and services, except as a secondary
objective."
We wondered whether we should reprint such ridiculous economics. We choose
to do it because this economic nonsense concisely reflects the confused thinking
behind the new equity culture that has spread from America to the rest of the
world. Economies exist for the securities markets, say the new equity thinkers;
the markets, not the producers in the real economies, create the nation's wealth.
Besides, they say, the markets do this much more efficiently by pleasing shareholders
and nobody else.
There is one consideration, however, which makes the transient and ephemeral
character of wealth "creation" through the markets poignantly clear
- namely, the way it is calculated. Trillions of dollars of new wealth simply
arise from the common practice of treating the value of the whole outstanding
stock of assets as if it could be calculated based on the last stock trading
price...which, as a rule, is of marginal size. It is like printing wealth.
Indisputably, the new imperative to maximize shareholder value induced profound
changes in corporate strategies. For better or worse, that is the question.
Wall Street's propaganda machine, greatly assisted by confirmation through
Mr. Greenspan, hammered into people's heads that in America, "unprecedented
technological advances in high-tech technology and corporate governance had
ushered in a New Era in which businesses were making unprecedented gains in
productivity and profitability". Rapidly spreading belief in this nonsense
kindled fantastic profit expectations that, in turn, helped kindle the steep
rise in stock prices.
Realizing that the traditional process of profit creation through capital
formation was much too tedious to satisfy the new, grossly inflated profit
expectations in the market, corporations switched massively to new strategies
that seemed to promise much quicker and higher returns. Thus, mergers, acquisitions,
restructuring, downsizing, outsourcing, cost-cutting, stock buybacks and creative
accounting became the main characteristics of the corporate strategies to expand.
While the consensus has been trumpeting a profit miracle, we have been protesting
for years that this is impossible. What led us to this opposite conclusion
were simple, compelling macroeconomic considerations. They say that there is
ultimately but one single way for businesses to increase their profits in the
aggregate, and that is by mutually increasing their revenues through higher
investment spending. With this rule in mind, we realized that all those new
corporate strategies meant to boost profit creation when taken together could
only have the opposite effect of depressing profits.
In fact, at the height of the boom, executives and firms faced sharply falling
profits, while the prices of their shares, reflecting the inflated profit expectations,
were soaring. Most importantly, Mr. Greenspan eagerly supported the stock market
boom not only with absurdly euphoric statements, but also with record-high
money and credit creation.
Confronted with tremendous pressure from the markets to meet the grossly inflated
profit expectations, the great corporate account rigging developed for a straightforward
reason. It was the need and desire to cover up the increasingly desperate corporate
profits picture, contrasting dramatically with the former high-riding promises.
Manifestly, the unfolding epidemic of accounting frauds is not just bearing
witness to an unprecedented high level of greed. The far more important aspect
is its deeper cause: the horrible reality of Corporate America's worst profit
performance in the whole post-war period.
Measured as a share of GDP, profits today are at their lowest level in the
whole post-war period. During the last year of the boom, in 2000, before-tax
profits of nonfinancial firms were equivalent to 4.3% of GDP. That was down
from 6% of GDP in 1997. This plunge of profits has to be seen against the backdrop
of 18% GDP growth during this period.
More recently, profits are down further to 3% of GDP. What has hammered the
stock market is plainly not a lack of confidence but collapsing profits.
Regards,
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