That's the rallying cry of the economic bulls. Aside from the fact that jobs
and personal income are coincident indicators, not leading indicators, and
that labor compensation as a percent of consumer spending tends to rise just
before the onset of recessions (see Payroll Growth = Consumer Spending Growth?),
will jobs and income growth alone be enough to sustain real consumption growth
going forward? That is, with mortgage equity withdrawals drying up and corporate
buybacks and private equity buyouts slowing down, suppose that consumer spending
relative to disposable income reverts to its mean. What rate of growth in real
consumer spending could we look forward to in 2007?
Chart 1 shows real personal consumption expenditures (PCE) as a percent of
real disposable (after-tax) personal income (DPI). For the years 1947 through
2006, the average percentage was 92.3. From 1993 on, consumption as a percent
of disposable income has been above average. In 2006 it was 95.80%. Chart 2
shows the year-to-year change in real DPI. The compound annual rate of growth
real DPI from 1947 through 2006 was 3.52%. In the six years ended 2006, year-to-year
DPI growth has been below 3.52% except for 2004 (3.61%).
Chart 1

Chart 2

Remember that Hewlett-Packard commercial of a few years ago, "What if?" What
if in 2007 real DPI grew at 3.52% -- faster than its 2.75% compound annual
growth in the past five years -- but real PCE fell back to its long-run average
of 90.23% of real DPI? What would growth in real PCE be in 2007 vs. 2006? Growth?
There would be no growth. Instead, under this "what if scenario," real PCE
would contract by 2.5%.
There is little doubt, in my mind anyway (see Wealth
Effect or Borrowing/Asset Sales Effect?), that the higher ratio of consumer
spending relative to disposable personal income has been the result of increased
household borrowing using residential real estate as collateral and the sale
of household direct and indirect holdings of corporate equities to corporations
and private equity syndicates. If households had to depend only on their
income from employment and other sources to fund their consumer spending,
we would observe much slower growth in consumption expenditures. So, those
who keep harping that "the consumer" will be just fine so long as there is
job and income growth ought to do some "what ifs."