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"Blood in the streets" is the central theme of the financial news lately.
Barely a day goes by without a barrage of bad news hitting investors like a
runaway freight train. In just the past few weeks in the Financial Times newspaper
we see the following headlines:

These are a mere sampling of the bearish media sentiment out there right now.
My favorite of these headlines as shown in the above "fear collage" is the
one that says, "The worst market crisis in 60 years." It was written by George
Soros of Soros Fund fame. I consider this a key sentiment indicator, for whenever
the mainstream financial press trots out the big dogs like Soros, Buffett,
et al, to remind us all of the obvious - after the trend has pretty much played
out - it's time to start looking in the other direction.
This time is no exception as Soros has told us nothing that virtually everyone
has already has been told by the media ad nauseum, namely: the credit expansion
got out of hand and resulted in a real estate bust, "market-neutral hedge funds
turned out to be not market-neutral and had to be unwound," credit expansion "must
now be followed by a period of contraction," "Investment banks' commitments
to leverage buyouts became liabilities," "the U.S. Federal Reserve...may no
longer be in a position to [avoid a recession]," "If federal funds were lowered
beyond a certain point, the dollar would come under renewed pressure and long-term
bonds would actually go up in yield," "a recession in the developed world is
now more or less inevitable," "China, India and some of the oil-producing countries
are in a very strong countertrend," and finally, "The danger is that the resulting
political tensions...may disrupt the global economy and plunge the world into
recession or worse." (I like his use of the term "recession or worse." Kind
of remind me of the famous phrase, "We could all be killed...or worse!")
Well, Mr. Soros, are there any other media-propagated myths and clichés
you'd care to throw our way to enlighten us poor peasants? I couldn't help
but chuckle after reading this editorial: it's like reading every bearish editorial
and article of the past year all rolled up into a single unit. If any of you
would like a re-cap of the past year's fears, I highly recommend reading Mr.
Soros' editorial. (Who knows, you may even become a convert to the Financial
Armageddon Now! cause yourself.)
Of course it would be foolish to suggest that Soros is less than informed
on the true state of affairs within the U.S. financial system. One doesn't
become a billionaire by being financially inept. What I am suggesting is that
Soros is being less than truthful. A poker player doesn't reveal his hand for
all to see. A financier doesn't make is billions by telling everyone what he's
betting his money on. Poker players are masters of the art of bluffing and
so is Soros. If Soros is telling the world that he's taking the bearish bet,
you can bet your bottom dollar he has a bullish ace in the hole he's not telling
you about. This is how the game is played, my friends.
Fundamental and technical analysts and financial pundits of all stripes are
busy wracking their brains trying to analyze the deluge of negative news. Yet
the single most reliable method of news analysis is being grossly ignored by
almost everyone. The analysis I'm referring to is what I like to call "Granville
analysis." Granville analysis is based on Joe Granville's classic observation, "The
obvious is obviously wrong."
It's so simple to perform Granville analysis that anyone with a modicum of
common sense can do it. Here's how it works: simply make a list of all the
bearish or super pessimistic news headlines concerning the economic and financial
market outlook. Instead of taking these headlines at face value, make a cumulative
index and add together all the headlines from the mainstream media that agree
with each other. Then apply Granville's Golden Rule to each one. Each time
you see a super bearish headline, remind yourself that everyone else already
knows and believes this to be true and the value of commonly believed information
is exceedingly small. Remember at all times Granville's Golden Rule, "The obvious
is obviously wrong."
Another way of phrasing this observation is found in Laszlo Birinyi's famous "Cyrano
Principle," which states: "If the concerns of the market are as obvious as
the nose on your face, the market and monetary policy makers will have an amazing
ability to adapt and adjust."
Next we have the weekend edition of the Financial Times, dateline Jan.
27. The front page proclaims, "The week that shook the world: How the markets
went to hell and back." This immediately brings to mind the same exact terminology
used during the last major correction low on August 16, 2007. I remember reading
an article in the Times from that correction bottom in August and a
New York floor trader was quoted as saying, "It's like the market went screaming
into hell, then turned back after it didn't like what it saw." It would seem
then that whenever the use of the highly emotive term "hell" is used in connection
with a financial crisis, an internal market low has been reached.
Here are some more headlines from recent editions of the Times to underscore
the emotional nature of this panic bottom: "Five days of turmoil and more volatility
to come," "'It felt like the market had fallen off a cliff'," and "Potential
for more thrills and spills."
Several super bearish headline stories have already appeared on the front
covers of the major U.S. news magazines. These are the type of stories that
appear only once every few years, not just at short-term lows. They mark significant
intermediate-to-longer-term lows.
One of the best measures of contrarian sentiment I've seen yet is found in
a recent issue of Business Week. It shows page after page of cartoon
graphics featuring a bear, implying that we're in a bear market. On page 24
the feature article begins, "How real was the prosperity?" It shows a picture
of an over-inflated Uncle Sam character, representing the U.S. economy and
stock market, being attacked by an angry bear with his claws bared.
On page 28 the headline reads, "What could cage the bear?" The graphic depicts
Uncle Sam trying to push the defiant bear into a cage. On page 32 we are greeted
by the headline, "Too big to fail" in reference to the banks. The cartoon shows
Uncle Sam trying desperately to keep a bank building from being toppled by
the angry bear, who has the upper hand in the struggle.
The headline on page 36 is "Looking for a quick fix" and shows Uncle Sam grappling
with the bear. In reference to this question, BW responds "What would Washington's
consumer stimulus package buy? Not much more than a little time."
Last week I received the following e-mail:
"He was just spotted by me on the cover of CBS Marketwatch homepage Fri 523P
CST. Will he make to the cover of Time, Newsweek , or Biz Week for Monday?"
The reference was to this growling grizzly shown below. It couldn't have come
at a better time (from a contrarian's perspective)!

So there you have it, mainstream media sentiment in microcosm. The sentiment
couldn't be any more bearish right now. Everyone is talking about recession
and more financial turmoil as if it's inevitable. That by itself is an indication
that the stock market has already priced in the worst and an interim bottoming
process is well underway.
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