# Investment Basics - Course 402 - Using Ratios and Multiples

By: Steve Bauer | Wed, Jan 26, 2011

This is the twenty-second Course in a series of 38 called "Investment Basics" - created by Professor Steven Bauer, a retired university professor and still active asset manager and consultant / mentor.

## Introduction

Now that we have reviewed the basics of stock valuation and why it is important, it's time to get into the nitty-gritty on specific valuation methods. As we discussed in the previous Course, the most common stock valuation approach involves ratios between a stock's market price and an element of the underlying company's performance -- earnings, sales, book value, or something similar. Ratios are very popular with investors because they can be calculated easily, and they are readily available from most financial Web sites and newspapers.

While valuation ratios have become ubiquitous, it's important to recognize their strengths and weaknesses Valuation ratios are handy tools to have at your disposal for a quick-and-dirty analysis, but they all require a lot of context to be useful.

In this Course, we will review again the most widely used valuation ratios and discuss how to incorporate them into your thinking. We touched on much of this subject matter in Course 108, but this session will dig deeper. Once you thoroughly understand the promises and pitfalls of valuation ratios, we will move on to more-advanced valuation methods in the next Course.

## Price/Sales (P/S)

One of the most basic valuation ratios is the P/S ratio. The P/S ratio is equal to a stock's market price divided by its sales per share.

P/S = (Stock Price) / Sales Per Share

The nice thing about the P/S ratio is that sales are fairly cut-and-dried numbers, not subject to much accounting assumption and manipulation like earnings can be. Although firms could use accounting tricks to lift sales, it's much harder to do and far easier to catch. Moreover, sales are not as volatile as earnings, because one-time charges or gains can depress or boost earnings temporarily. Plus, the bottom line of economically cyclical companies can vary significantly from year to year, but sales are a more stable benchmark. Moreover, the P/S ratio can be used for companies that don't have positive earnings.

The relative smoothness of sales makes the P/S ratio useful for quickly valuing companies with highly variable earnings by comparing their current P/S ratios with historic P/S ratios. The P/S ratio could also be a helpful tool in analyzing companies in the same industry, particularly when a firm may have unstable earnings or no earnings at all. In the twelve months ending June 30, 2008, United Airlines' parent UAL Corp. (UAUA) had lost billions due to goodwill impairment charges, rending a price-to-earnings multiple useless as a valuation technique. However, comparing UAL's P/S ratio of less than 0.1 with Southwest's (LUV) of greater than 1 could reveal a substantial mispricing in the market. However, P/S ratios should be used with caution. In this example, further analysis would indicate that Southwest's below-market fuel hedges have given it an upper hand in the industry, while UAL could potentially face liquidity issues in the years ahead.

Prof's. Guidance: Just remember to check - often - the lower the better is a positive.

## The Drawbacks of P/S

Despite several advantages, the P/S ratio has some limitations. One major flaw is that sales may be worth a little or a lot, depending on a company's profitability. If a company is posting billions in sales, but it is losing money on every transaction, we would have a hard time pinning an appropriate P/S ratio on the shares because we have no idea what level of profits (if any) the company will generate.

I will reiterate that when using the P/S ratio, it is important to keep in mind that a dollar of earnings has the same value regardless of the level of sales needed to create that dollar. A dollar of sales at a highly profitable firm is therefore worth more than a dollar of sales for a company with a narrower profit margin. Thus, the P/S ratio is generally useful only when comparing firms within an industry or industries with similar profitability levels, or when looking at a single firm over time.

## Price/Book (P/B)

The P/B ratio compares a stock's market price with its book value. (Book value is the equity balance an a firm's balance sheet divided by the number of shares outstanding.) Conservative investors often prefer the P/B ratio, because it offers a more tangible measure of a company's value than earnings do. Legendary investor Benjamin Graham, one of Warren Buffett's mentors, was a big advocate of book value and P/B in valuing stocks.

There are caveats to using P/B, just as there are for all the other simple ratios we will discuss. The carrying value of an asset on a company's balance sheet may not reflect the true value of the asset. For example, a future charge to write down the value of an overvalued asset could dramatically reduce a firm's book value and change the P/B in one swipe. On the other side of the coin, the book value of a company doesn't always accurately measure its true worth, especially for firms with lots of intangible assets such as patents, databases, and brand names that don't show up on the balance sheet. Some assets, like land, are also carried on a company's books at cost. If a company has held a property for a long time, chances are the value of the land is much greater than what its books state.

Prof's. Guidance: P / B should be more important in coming years because companies are incurring more and more debt.

The P/B ratio is also tied to return on equity (remember, ROE is equal to net income divided by average book value) in the same way that price/sales is tied to net margin (equal to net income divided by sales). Taking two companies that are otherwise equal, the one with a higher ROE will have a higher P/B ratio.

The reason is clear -- a firm that can compound book equity at a much higher rate is worth far more because absolute book value will increase more quickly.

## Price/Earnings (P/E)

P/E is the most popular valuation ratio used by investors. It is equal to a stock's market price divided by the earnings per share for the most recent four quarters. The nice thing about P/E is that accounting earnings are a much better proxy for cash flow than sales. Moreover, earnings per share results and estimates about the future are easily available from just about any financial data source imaginable.

P/E = (Stock Price) / EPS

The P/E ratio measures how much investors are willing to pay for a company's earnings. Generally speaking, the higher the P/E ratio, the more investors are willing to pay for a dollar's worth of a company's earnings. Stocks with high P/Es (typically those with a P/E exceeding 30) usually have greater future growth prospects, while stocks with low P/Es (typically those with a P/E below 15) tend to have lesser future growth prospects. However, a P/E ratio by itself does not say much about a stock's valuation.

The most useful way to use a P/E ratio is to compare it with a certain benchmark. Good benchmarks are the P/E of another company in the same industry, the P/E of the entire market, or the same company's P/E at a different point in time. Each of these approaches has some value, as long as you know the limitations.

For example, a company that is trading at a lower P/E than its industry peers could be a good value, but even firms in the same industry can have very different capital structures, risk levels, and growth rates, all of which affect the P/E ratio. All else equal, a firm that has better growth prospects, lower risk, and lower capital reinvestment needs should be rewarded with a higher P/E ratio.

Prof's. Guidance: Compare, Compare, Compare. I use a term: Comparative Analytics. Most often, one is better than others on a list.

You can also compare a stock's P/E with the average P/E of the entire market. However, the same limitations of industry comparisons apply to this process as well. The stock you are investigating might be growing faster (or slower) than the average stock, or it might be riskier (or less risky). In general, comparing a company's P/E with those of industry peers or with the market has some value, but you should not rely on these approaches to make final buy or sell decisions.

Comparing a stock's current P/E with its historical P/E ratios can also be of value. This is especially true for stable firms that have not undergone major business shifts. If you find a solid company that is growing at roughly the same rate with roughly the same business prospects as in the past, but is trading at a lower P/E than its long-term average, you should start getting interested. It's entirely possible that the company's risk level or business outlook has changed, in which case a lower P/E is warranted, but it's also possible that the market is simply pricing the shares at an irrationally low level.

## Price/Earnings: The Drawbacks

The P/E ratio also has some important drawbacks. A P/E ratio of 15 does not mean a whole lot by itself; it is neither good nor bad in a vacuum. As we discussed previously, the P/E ratio only becomes meaningful with context.

However, keep in mind that using P/E ratios only on a relative basis means that your analysis can be skewed by the benchmark you are using. After all, there will be periods when entire industries will become overvalued. In 2000, an Internet stock with a P/E of 75 might have looked cheap when the rest of its peers had an average P/E of 200. In hindsight, neither the price of the stock nor the benchmark made sense. Just remember that being less expensive than a benchmark does not mean something is cheap, because the benchmark itself may be vastly overpriced.

When you're looking at a P/E ratio, also make sure that the "E" part of the equation makes sense and is representative of a company's ongoing profits. A few things can distort the P/E ratio. First, firms that have recently sold off a business can have an artificially inflated "E" and a lower P/E as a result. In late 2000, software-maker Oracle (ORCL) had a very low P/E based on its prior four quarters' earnings -- until you dug into the numbers and saw that the company had booked a \$7 billion gain by selling its stake in Oracle Japan. Based on operating earnings, the stock was not cheap at all.

Second, reported earnings can sometimes be inflated (or depressed) by one-time accounting charges and gains. As a result, the P/E ratio can be misleadingly high or low. For example, on April 1, 2003, biotech firm Genentech (DNA) was trading for \$35.02 a share and had earned \$0.12 per share over the previous four quarters, giving it what appeared to be a sky-high trailing P/E of 292. But Genentech's 2002 earnings were depressed by charges related to litigation and earlier redemption of its stock. Excluding those charges, Genentech had \$0.92 a share in "pro forma" earnings in 2002, giving it a P/E of 38. This is still not exactly cheap, but a far cry from 292.

Third, cyclical firms that go through boom and bust cycles -- semiconductor companies and auto manufacturers are good examples -- require a bit more investigation. Although you would typically think of a firm with a very low trailing P/E as cheap, this is precisely the wrong time to buy a cyclical firm because it means earnings have been very high in the recent past, which in turn means they are likely to fall off soon. Likewise, a cyclical stock is going to look the most expensive when its "E" has bottomed and is about to start growing again.

Lastly, there are two kinds of P/Es--a trailing P/E, which uses the past four quarters' worth of earnings to calculate the ratio, and forward P/E, which uses analysts' estimates of the next four quarters' earnings to calculate the ratio. Because most companies are increasing earnings from year to year, the forward P/E is almost always lower than the trailing P/E, sometimes markedly for firms that are increasing earnings at a very rapid clip. Unfortunately, estimates of future earnings by Wall Street analysts--the consensus numbers you often read about--are consistently too optimistic. As a result, buying a stock because its forward P/E is low means counting on that future "E" to materialize in its entirety--and that usually doesn't happen.

## Price/Earnings Growth (PEG)

Prof's. Guidance: I like this one!

As an offshoot of the P/E ratio, PEG is calculated by dividing a company's P/E by its growth rate. PEG is extremely popular with some investors because it seeks to relate the P/E to a piece of fundamental information -- a company's growth rate. On the surface, this makes sense because a firm that is growing faster will be worth more in the future (all else being equal).

PEG = (Forward P/E Ratio) / (5-Year EPS Growth Rate)

The problem with PEG is that risk and growth often go hand in glove -- fast-growing firms tend to be riskier than average. This conflation of risk and growth is why PEG is frequently misused. When you use a PEG ratio alone to compare companies, you're basically assuming that all growth is equal, generated with the same amount of capital and the same amount of risk.

However, firms that are able to generate growth with less capital should be more valuable, as should firms that take on less risk. If you look at a stock that is expected to grow at 15% trading at 15 times earnings and another one that is expected to grow at 15% trading at 25 times earnings, don't just plunk your money down on the former because it has a lower PEG ratio. Look at the capital that each firm needs to invest to generate the expected growth, as well as the likelihood that those expectations will actually materialize, and you might very well wind up making a very different decision. But still, what PEG does give you is a quick and easy way to estimate the price you're paying for future growth.

## Yield-Based Valuation Models

In addition to ratio-based measures, you can also use yield-based measures to value stocks. For example, if we invert the P/E and divide a firm's earnings per share by its market price, we get an earnings yield. If a stock sells for \$40 per share and has \$2 per share in earnings, then it has a P/E of 20 (40/2) but an earnings yield of 5% (2/40). Unlike P/Es, the nice thing about yields is that we can compare them with alternative investments, such as bonds, to see what kind of a return we can expect from each investment. One main difference, however, is that earnings generally grow over time, whereas bond payments are fixed.

Prof's. Guidance: I don't like Bonds or Debt Securities.

Let's put earnings yield into perspective. In early 2005, you could get a risk-free return from Uncle Sam of about 4.5% by buying a 10-year Treasury bond. Therefore, you would want to demand a higher rate of return from your stocks because they are riskier than Treasuries. A stock with a P/E of 20 would have an earnings yield of 5%, which is a bit better than Treasuries, but perhaps not enough considering the additional risk you are taking. It all depends on whether the company will be able to grow its profits in the future to make accepting a 5% yield today worthwhile.

Meanwhile, a stock with a P/E of 12 would have an earnings yield of 8.3% (1/12), which is much better than those poky Treasuries, even if earnings never grow. Thus, in this situation you might be induced to take on the additional risk of owning the stock.

## Dividend Yield

Dividend yield is actually one of the oldest valuation methods. It was very popular back in the days when dividends were the primary reason people owned stocks, and it is still widely used today, mainly among income-oriented investors. Dividend yield is equal to a company's annual dividend per share divided by a stock's market price. For example, a company that pays an annual dividend of \$1.00 per share and trades for \$20 has a dividend yield of 5% (1/20). If that same stock's price rose to \$40 a share, its dividend yield would fall to 2.5%--the more expensive the stock, the lower the yield.

Dividend Yield = (Annual Dividends Per Share) / (Stock Price)

As with all valuation ratios, dividend yield must be used with caution. Stocks with very high dividend yields might seem like bargains, but these companies are often going through financial problems that have caused their stock price to plunge. It's not unusual for companies in such situations to cut their dividend in order to save cash, so their actual dividend yield going forward might be lower than the currently reported figure. Lastly, one major drawback of dividend yield is that it is useless for companies that don't pay a dividend -- a group that includes many technology stocks.

## Cash Return

Prof's. Guidance: I like this one!

The best yield-based valuation measure is a relatively little-known metric called cash return. In many ways, it's actually a more useful tool than the P/E ratio. You can calculate cash return by adding free cash flow (cash from operations minus capital expenditures) to net interest expense (interest expense minus interest income), and then dividing the sum by enterprise value (market cap plus long-term debt, minus cash). We add back interest expense to free cash flow so that capital structure doesn't impact cash return.

Cash Return = (Free Cash Flow + Net Interest Expense) / (Enterprise Value)

The goal of the cash return metric is to measure how efficiently the business is using its capital--both equity and debt -- to generate free cash flow. In other words, cash return tells you how much free cash flow a company generates as a percentage of how much it would cost an investor to buy out the entire business.

Let's use beverage giant Coca-Cola (KO) as an example of how to use cash return to find reasonably valued investments. In April 2005, Coke had a market cap of about \$100 billion and carried \$1.2 billion in long-term debt and \$6.7 billion in cash on its balance sheet. Its enterprise value was \$100.0 + \$1.2 - \$6.7, or \$94.5 billion. That gives us the first part of our ratio. The other half is free cash flow, adjusted for interest expense. In 2004, Coke generated about \$5.3 billion in adjusted free cash flow. Thus, our cash return on Coca-Cola will be \$5.3 billion/\$94.5 billion, or 5.6%.

With 10-year Treasuries yielding just 4.5% and corporate bonds yielding a higher (but still relatively paltry) 5.1% in April 2005, that 5.6% cash return for Coke looks pretty good. Throw in the fact that Coke's free cash flow is likely to grow over time, whereas those bond payments are fixed, and Coke in April 2005 starts to look like a pretty solid value.

Cash return is a great first step to finding cash cows trading at reasonable prices, but avoid using cash return for financials or foreign stocks. Cash flow is not terribly meaningful for banks and other firms that earn money via their balance sheets. And because definitions of cash flow can vary widely in other countries, a foreign stock that looks cheap based on its cash return may simply be defining cash flow more liberally.

## The Bottom Line

Even if you end up using the more thorough valuation methods highlighted in the next Course, it will be highly likely you will use the ratios highlighted in this Course when discussing stock valuation with other investors. Just remember the limitations of each of these ratios, and keep in mind the context of every situation.

Quiz 402
There is only one correct answer to each question.

1. Ratios provide investors with which of the following?
2. A tool for quick-and-dirty analysis.
3. A final sell recommendation.
1. Which of the following ratios would be most suited to value a company with volatile earnings?
1. PEG ratio.
2. P/S ratio.
3. P/E ratio.
1. The price/book ratio would be most useful for valuing which of the following?
1. A biotechnology company.
2. A software company.
3. A utility company.
1. A company's price/earnings ratio is most meaningful when it is compared with which of the following?
1. Its historical P/E ratio.
2. Its P/S ratio.
3. Its historical P/B ratio.
1. A company has an enterprise value of \$225 million, free cash flow of \$15 million, and zero net interest expense. What is its cash return?
1. \$15 million.
2. 6.7%.
3. \$210 million.

Thanks for attending class this week - and - don't put off doing some extra homework (using Google - for information and answers to your questions) and perhaps sharing with the Prof. your questions and concerns.

Investment Basics (a 38 Week - Comprehensive Course)
By: Professor Steven Bauer

Each week you will receive your Course Materials. There will be two kinds of highlights: a) Prof's Guidance, and b) Italic within the text material. You should consider printing the Course Materials and making notes of those areas of questions and perhaps the highlights and go to Google to see what is available to supplement those highlights. I'm here to help.

Freshman Year

Course 101 - Stock Versus Other Investments
Course 102 - The Magic of Compounding
Course 103 - Investing for the Long Run
Course 104 - What Matters & What Doesn't
Course 105 - The Purpose of a Company
Course 106 - Gathering Information
Course 107 - Introduction to Financial Statements
Course 108 - Learn the Lingo & Some Basic Ratios

Sophomore Year

Course 201 - Stocks & Taxes
Course 202 - Using Financial Services Wisely
Course 203 - Understanding the News
Course 204 - Start Thinking Like an Analyst
Course 205 - Economic Moats
Course 206 - More on Competitive Positioning
Course 207 - Weighting Management Quality

Junor Year

Course 301 - The Income Statement
Course 302 - The Balance Sheet
Course 303 - The Statement of Cash Flows
Course 304 - Interpreting the Numbers
Course 305 - Quantifying Competitive Advantages

Senor Year

Course 401 - Understanding Value
Course 402 - Using Ratios and Multiples
Course 403 - Introduction to Discounted Cash Flow
Course 404 - Putting OCF into Action
Course 405 - The Fat-Pitch Strategy
Course 406 - Using Morningstar as a Reference
Course 407 - Psychology and Investing
Course 408 - The Case for Dividends
Course 409 - The Dividend Drill

Course 501 - Constructing a Portfolio
Course 502 - Introduction to Options
Course 503 - Unconventional Equities
Course 504 - Wise Analysts: Benjamin Graham
Course 505 - Wise Analysts: Philip Fisher
Course 506 - Wise Analysts: Warren Buffett
Course 507 - Wise Analysts: Peter Lynch
Course 508 - Wise Analysts: Others
Course 509 - 20 Stock & Investing Tips

This Completes the List of Courses.

Wishing you a wonderful learning experience and the continued desire to grow your knowledge. Education is an essential part of living wisely and the experiences of life, I hope you make it fun.

Learning how to consistently profit in the Stock Market, in good times and in not so good times requires time and unfortunately mistakes which are called losses. Why not be profitable while you are learning? Let me know if I can help.

## Author: Steve Bauer

Steven H. Bauer, Ph.D.

Steve has several degrees, i.e. post graduate degrees and doctorate and a great deal of (too much) continued education. For seven years, he did a stent as a University Professor of Finance and Economics.

He owned a privately held asset management firm and managed individual investor and corporate accounts as a Registered Investment Advisor - for over 40 years.

Professionally he is a financial analyst and private asset manager / consultant / mentor.

Steve can be reach at senorstevedrmx@yahoo.com

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